Prior to joining Whatever as CCO, Masashi Kawamura was Founder and Executive Creative Director of the creative lab, PARTY. Also, having the role of CCO at WTFC, Inc., a joint-invested establishment with Tohokushinsha Film Corporation. He uses his background in coding and film directing to produce content that seamlessly melds technology with storytelling. Throughout his career, Masashi has earned countless international awards and has been chosen as one of the Creativity magazine’s “Creative 50,” and Fast Company’s “100 most creative people in business”. His exploration beyond advertising, across music videos, product design, and digital installations, continues.