HELLO! NEW LOGO

Logo redesign for Japan's largest marketplace app "Mercari"

Our CCO Masashi Kawamura was appointed Brand Creative Director of mercari — Japan’s biggest and fastest growing community-powered mobile marketplace.

As part of the Japan mercari’s creative development team, we helped launch a new corporate logo and brand guideline along with a promotional video of the new CI. A landing page introducing the company’s rebranding efforts was also launched for the project.

https://design.mercari.com/jp/hello-new-logo/

Credit

Client

Agency

Idea

Masashi Kawamura

Movie

Creative Director

Masashi Kawamura

Producer

Illustrator

Wataru Hashimoto (Mercari, Inc.)

Composer

Yuuki Ono (WONDROUS)

Music Producer

Koutaro Maruhashi (MELODY PUNCH)

Director

Hirokazu Yokohara (khaki)

Motion Graphics

Nozomu Akazawa (khaki)

Website

Web Director/Designer

Taro Yumiba (Takram)

Web Director/Designer

Gai Inoue (Mercari, Inc.)

Creative Technologist

Yosuke Ushigome (Takram)

Technical Director / Designer

Ken Fujiyoshi (Takram)

Motion Designer

Zijun Zhao (Takram)

Administrator

Kosuke Uo (Mercari, Inc.)

Administrator

Akiko Kurono (Mercari, Inc.)

Photographer

Yuma Kumata (Mercari, Inc.)

Copy Writer

Taiyo Nagashima (Mercari, Inc.)

Illustrator

Wataru Hashimoto (Mercari, Inc.)

Goods Desinger

Hisao Akagawa (Mercari, Inc.)