May 29, 2015
Namie Amuro “Golden Touch”
Music video that allows you to "touch" the content by placing your finger on it

In 2015, we were given the opportunity to produce the “Golden Touch” music video for Japan’s Queen of Pop—Namie Amuro. The brief was to come up with an artistic concept which was viral enough to reach new audiences around the world.
Our solution: Create a new music video viewing experience by applying virtual optical illusion techniques that blended with the song’s title and lyrics.

The music video, which stimulated the experience of touch screens without actually using them, invited viewers to virtually touch the video by directing them to place their finger on a specific point on their computer screen. By this act of touching the screen, the viewer appears to control the story unfolding in the video.

Golden Touch became a worldwide sensation in just weeks, accruing more than 10M views online. To celebrate this achievement and to express our gratitude to the fans of Namie Amuro, we created a special “Golden Touch—10 Million Views” version of the music video which also revolved around the viewer’s fingertip.

Credit
Project Management
Director
Kenji Yamashita (LOGAN)
Producer
Producer
Catherine Yi (LOGAN)
AD + Editor
Matt Anderson (LOGAN)
Designers
Jamie Carreiro (PARTY New York)
Designers
Designers
Designers
Talent
Lolli (disco dog) (PARTY New York)
Designers
Rick Kuan (LOGAN)
Lead 2D Animator
Adam Stockett (LOGAN)
Lead 2D Animator
Lu Liu (LOGAN)
Lead 2D Animator
Mike Costabile (LOGAN)
2D Animator
Rick Kuan (LOGAN)
2D Animator
Nate Mullkien (LOGAN)
2D Animator
Jingky Gilbert (LOGAN)
2D Animator
David Lee (LOGAN)
Cell Animator
Simon Ampel (LOGAN)
Lead Compositors / JR Compositor
Livio Huang (LOGAN)
JR Compositor
Warren Heimall (LOGAN)
VFX Supervisor
Eric Dehaven (LOGAN)
Colorist
Adrian Seery (LOGAN)
Coordinators
Peter Rynsky (LOGAN)
Coordinators
Kaori Watanabe (LOGAN)
PAs
Brian Criss (LOGAN)
PAs
Erica Dillman (LOGAN)
DP
Dylan Steinberg (LOGAN)
AC
Alexa Carrol (LOGAN)
Storyboard Artist
Roger Hom (LOGAN)
Lead Prop Stylists
Maggie Ruder (LOGAN)
Lead Prop Stylists
Cat Navarro (LOGAN)
Prop Stylist
Courtney Dawley (LOGAN)
Assistant Prop Stylists
Jason Jaring (LOGAN)
Assistant Prop Stylists
Miles Debas (LOGAN)
Assistant Prop Stylists
Phillip Kadowaki (LOGAN)
Assistant Prop Stylists
Ellen Burke (LOGAN)
Assistant Prop Stylists
Elizabeth Flogd (LOGAN)
Assistant Prop Stylists
Brian Goodwin (LOGAN)
Key Hair + Makeup
Jodi King (LOGAN)
Hair + Makeup
MyAnh Nguyen (LOGAN)
Frame Models NY Agent
Jordan Morris (LOGAN)
Frame Models NY Talent
Daniel Jones (LOGAN)
Frame Models NY Talent
Jake Dean Taylor (LOGAN)
Frame Models NY Talent
AJ Clarke (LOGAN)
Talent
Jacqueline Reyes (LOGAN)
Talent
Phillip Kadowaki (LOGAN)
Special Thanks
Alan Bibby (LOGAN)
Special Thanks
Madison Brigode (LOGAN)
Special Thanks
Ariella Amrami (LOGAN)
Special Thanks
Shuyi Wu (LOGAN)
Special Thanks
Rachel Rardin (LOGAN)