Jan 20, 2021
minute mint
Mint tablets that measure time

In collaboration with UHA Mikakuto and Kokuyo, we created “minute mint,” a mint tablet designed to dissolve in a certain amount of time when licked in the mouth. It went on sale on Jan. 20 (Wed), 2020, at THINK OF THINGS (Sendagaya, Tokyo) and New Stand Tokyo (Nogizaka, Tokyo).
https://minutemint.jp/

The minute mint, a “sweet way to measure time,” is a mint tablet designed to dissolve in the time indicated on the package*. It is a new kind of “time snack” that is perfect when you’re about to take a short break during remote work or need a bit of refreshment.

1:30 Focus Mint 198 yen (+tax)
3:00 Refresh Lemon 198 yen (+tax)

[Store Locations]
THINK OF THINGS
Opening hours: January 8 – 11:00-18:30 (Regular open hours: 11:00-19:00 (Closed on the 2nd and 4th Wed of the month))
Address: 3-62-1 Sendagaya, Shibuya-ku, Tokyo (Google Map)
Sales page: 1:30 Focus Mint / 3:00 Refresh Lemon

New Stand Tokyo
Opening hours: 3 times a week on Wed, Thu, Fri from Jan. 20 (Regular open hours: Mon-Thu/Sun: 12:00-19:00, Fri: 12:00-20:00 (closed on Tue and Sat)
Address: WHEREVER 1F, 7-2-8 Roppongi, Minato-ku, Tokyo (Google Map)
Sales page: 1:30 Focus Mint / 3:00 Refresh Lemon

Credit
Planning / Production
Product Design
Creative Director
Business Director
Art Director / Designer
Taku Sasaki (KOKUYO Co.,Ltd.)
Photographer
Junko Yokoyama (Lorimer Management+)
Frontend Engineer
Eri Matsutake
Film
Animation Producer
Noriko Matsumoto (dwarf studios)
Film Director (Focus Mint)
Saki Morita (dwarf studios)
Film Director (Refresh Lemon)
Animator (Focus Mint)
Kimimasa Inazumi
Animator (Refresh Lemon)
Makoto Takano
Production manager / Assistant for animators
Ayame Uchida (dwarf studios)
Editor
Takuro Watabe
Music
Yuuki Ono (WONDROUS)