Sep 13, 2021
Forbes JAPAN Women Award 2021
Logo renewal for Japan's largest business award aimed at the advancement of women

We redesigned the logo for Forbes JAPAN Women Award, which will be held for the 5th time this year.

While having the word “women” in its name, the award has been redefined to celebrate people including those who are not biologically female and men working to encourage women’s achievement, which was the key point of the design brief. Another requirement was the simple and iconic design, so that it can also be used as the certification mark by awarded companies. The new design, which illustrates a goddess’s wings in the shape of a W, is an expression of the fresh, flexible nature of women, as well as the award’s attitude that is free from gender stereotypes.

Creative Agency
Executive Creative Director
Creative Director
Yuki Yawata