We planned and developed an Instagram filter called “Instagram AR Lottery.” It is basically a filter that puts a huge 3D roulette on your head. But it is also a new instant lottery system where you can win various rewards, including discount coupons, snacks, books, and novelty items.
You can experience it yourself at New Stand Tokyo with easy steps. Locate the QR code in the shop to activate the AR filter, spin the roulette, and post the video to Instagram. If you win, you can receive the reward on site.
Note: The experience ran July 28 (Tue) through August 10 (Mon), 2020, as part of the store launching campaign.