Jan 08, 2018
Anofuku
Fashion collaboration with Studio Ghibli

We helped develop and launch an e-commerce site for “Studio Ghibli no Anofuku”—a new clothing brand by Studio Ghibli and fashion designers Kensuke Kanda and Kunihiko Morinaga.

The brand applies famous Studio Ghibli characters to garments, turning them into unique pieces for all ages. The first collection offers a hand-knitting service that lets you repurpose your old sweaters with Ghibli character embroideries.

Apart from designing and building the website, we also shot a promotional video using 200 custom-embroidered sweaters to create a stop motion animation of the beloved Totoro character.

https://ghibli.anofuku.jp/

Credit
Idea
Kunihiko Morinaga
Idea
Keisuke Kanda
WEBSITE
Creative Director/ Tech Director / Programmer
Qanta Shimizu
Creative Director/ Tech Director / Programmer
(qanta)
Design Director
Senior Designer
FILM
Creative Director/ Film Director
Producer
Mariko Tsutsumi (TAIYO KIKAKU Co., Ltd.)
Production Manager
Production Manager
Stop motion Animator
Stop motion Animator
DOP
Yoshiyuki Morishita (MIKOSHI)
Gaffer
Hidetaka Sato (MIKOSHI)
Production Designer
Yuichi Ishida (R.mond inc)
Animator
Masanori Okamoto
Music Arranger
Yuuki Ono (WONDROUS inc.)
Editor
Hidehisa Watanabe (TAIYO KIKAKU Co., Ltd.)
Mixer
Embroidery Production
(YOKOTA CO., LTD.)
Embroidery Production
( y-knot)
Embroidery Production
Support
(ASICS Corp.)