Feb 19, 2019
BAO BAO ISSEY MIYAKE “Colored by Rainbow”
Promotional film for BAO BAO RAINBOW

Whatever directed and produced “Colored by Rainbow”, campaign film by BAO BAO ISSEY MIYAKE for their RAINBOW bag series launched under the Spring/Summer 2019 collection.

The beautifully shot 30-second film is staged in various locations across the world, telling a magical story of rainbows dispersing into fragments to form the bag’s dynamic color-changing surface.

Using manufacturing methods combined with innovative technology, RAINBOW features a special iridescent finish made from a lenticular printing effect applied to each triangle piece that reflects light in a prismatic array of color. The brainchild of Japanese designer Issey Miyake, BAO BAO ISSEY MIYAKE is designed for everyday use and carries a message of serendipitous beauty, fun, and surprise for the user.

Planning / Produce
Creative Director
Kotaro Watanabe (Takram)
Photo Producer
Kenichi Sudo (amana inc.)
Set Decorator
Yuichi Ishida (R.mond inc.)
CG Producer
Keisuke Toyoura (cai inc.)
CG Assistant Producer
Hazuki Kumada (cai inc.)
CG Designer
Yasushi Komatsu (cai inc.)
Sho Yamaguchi (FLAU)
Music Producer/Compositer
aus (FLAU)
Mariko Tsutsumi (TAIYO KIKAKU Co., Ltd.)
Production Manager
Production Manager
Production Manager
Shunsuke Nakamura (TAIYO KIKAKU Co., Ltd.)