Launched in conjunction with Sony’s “make.believe” brand campaign, “Make TV” is one of the first “live interactive TV shows” that allow the audience to participate in the creation process of music videos. For this project, we featured musical duo Karmin.
Viewers were invited to download the “Dot Switch” app to their electronic devices, through which the machines on the TV show could be controlled collectively. The live session was then made into a music video with each participant’s name featured in the credits. Make TV garnered 890,000 live views and over 7 million impressions during the broadcast.