Nov 15, 2021
Udemy
Global Branding Campaign for the World's Largest Online Education Platform

We created a global campaign centered on TV commercials for the U.S., Japan, and Korea for Udemy, one of the world’s largest online education platforms.

By focusing on how the platform can open up the user’s future, rather than simply introducing the service, we successfully conveyed the power within each user and the opportunities that open up with Udemy. In addition, to make the video resonate well in both the western world and Asia, we assigned a different set of main casts for each market. We also created multiple types of copywriting for each country/region.

Credit
Creative Production
Whatever
Creative Director
Creative Director
Associate Creative Director
Art Director
Associate Producer
Executive Producer
Daiji Yoshida (WTFC)
Producer
Production Manager
Assisatant Production Manager
Director
Tsuyoshi Taniyama (EPOCH)
DOP
Masaya Nakahara (STURGEON)
Gaffer
Yuya Okazaki
Production Designer
Ayako Hanasaki (amarante)
Stylist
Kie Fujii
Hair & Make
Aki Kudo
Music
cubesato
Offline Editor
Akiha Mido
Online Editor
Takahiro Ota (Kassen)
Colorist
Yasutaka Ishihara (Sony PCL)