Hermes Magic Snowflakes

Holiday campaign where you can send messages made of snowflakes

We created “Hermès Magic Snowflakes,” a campaign that allows you to create personalized messages using snowflakes falling onto the rooftop garden of the Hermès store in Paris’s Faubourg Saint-Honoré. These messages can be delivered to the recipient by blowing air onto them.

To create your snowflake message, visit the website on your smartphone and type. The gently falling snowflakes will form your message. Then, blow onto your smartphone screen and watch the snowflakes blown away, soar over Paris, and be delivered to your loved one.