Jan 27, 2023
Hermes Magic Snowflakes
Holiday campaign where you can send messages made of snowflakes

We created “Hermès Magic Snowflakes,” a campaign that allows you to create personalized messages using snowflakes falling onto the rooftop garden of the Hermès store in Paris’s Faubourg Saint-Honoré. These messages can be delivered to the recipient by blowing air onto them.

To create your snowflake message, visit the website on your smartphone and type. The gently falling snowflakes will form your message. Then, blow onto your smartphone screen and watch the snowflakes blown away, soar over Paris, and be delivered to your loved one.

Creative Partner Agency
Executive Creative Director
Creative Director
Art Director / Designer
Technical Director
Technical Director / Programmer
System Engineer
Frontend Engineer
Makoto Matsutake (driveshaft Inc.)
Frontend Engineer
Eri Matsutake (driveshaft Inc.)
CG Director / Designer
Hiroshi Takagishi (WOW Inc.)
CG Designer
Yutaro Mori (WOW Inc.)
CG Producer
Yasuaki Matsui (WOW Inc.)