Oct 01, 2025
UNIQLO PUFFTECH
Global campaign for UNIQLO Pufftech.
We created the key visual and online film for the global campaign launching Pufftech, UNIQLO's new brand featuring its proprietary high-performance synthetic insulation.
The new technology is as light as air and uses air itself to provide warmth. We expressed this directly through graceful dance performances by models draped in "air." The creative was used across in-store displays, digital channels, and out-of-home media, rolling out in 27 countries worldwide.
Credit
Idea
Ryohei Kaneda (YES Inc.)
Creative Director
Art Director
Ryohei Kaneda (YES Inc.)
Designer
Designer
Designer
Designer
Krisha Sakimoto (YES Inc.)
Copywriter
Producer
Producer
Producer
Mariko Tsutsumi (TAIYO KIKAKU Co., Ltd.)
Producer
Tomoko Morishige (TAIYO KIKAKU Co., Ltd.)
Production Manager
Takeru Mashio (TAIYO KIKAKU Co., Ltd.)
Production Manager
Kai Horii (TAIYO KIKAKU Co., Ltd.)
Production Manager
Urara Matsuo (TAIYO KIKAKU Co., Ltd.)
Photographer
Retoucher
Takuya Tsugane
Director
Hidejin Kato (P.I.C.S. Co., Ltd.)
Cinematographer
Jin Ito (CONNECTION)
Light
Naoyuki Katagi (THE ONE.)
DIT
Hajime Tanaka
Stylist
Shohei Kashima (W)
HAIR&MAKEUP
Masayoshi Okudaira
Techno Crane
Yudai Usa (arrive)
Choreographer
Seishiro (P.I.C.S. Co., Ltd.)
VFX Producer
Makoto Yura (CafeGroup Inc)
VFX Supervisor
Mototsugu Endo (CafeGroup Inc)
Casting
Makoto Watanabe (mylives)
Music
Koki Togita (YUGE)
Offline Editor
Yuma Matsuoka (TAIYO KIKAKU Co., Ltd.)
Online Editor
Jun Hatano (TAIYO KIKAKU Co., Ltd.)
Colorist
Naotaka Takahashi (L'espace Vision)
MA
Akihiro Morita (TAIYO KIKAKU Co., Ltd.)
