Feb 01, 2024
FIND JOY IN THE EVERYDAY Wimmelbook
Key Visuals and Movie for UNIQLO's Global Holiday Campaign Launched in 27 Countries

We created the key visuals and a movie for the UNIQLO Global Holiday Campaign 2023.

In the style of Wimmelbook, we portrayed an imaginary cityscape centered around UNIQLO stores, where people experience various “small joys” in their daily lives. The visuals communicate UNIQLO’s philosophy of “LifeWear” – the ultimate everyday clothing – alongside the festive spirit of the holiday season, aiming to reach people worldwide. We also produced a special movie featuring approximately 1,400 animated characters, showcased in about 3,000 stores across 27 countries.

Credit
Client
Creative Production
Creative Director
Associate Producer
Art Director / Designer
Designer
Key Visual
Director
Yuki Ishikawa (Taiyokikaku / TOKYO)
Illustrator
Risa Kuroda
Motion Graphic Director
Motion Graphic Director
Motion Graphic Director
Motion Graphic Designer
Motion Graphic Designer
Motion Graphic Designer
Takahashi Shion (EDP graphic works)
Motion Graphic Designer
Chiba Mizuki (EDP graphic works)
Motion Graphic Designer
Ohta Junichi (EDP graphic works)
Motion Graphic Designer
Okamoto Riko (EDP graphic works)
Motion Graphic Designer
Mizuta Takumi (EDP graphic works)
Motion Graphic Designer
Suga Tatsuya (EDP graphic works)
Assistant Director
Producer
Mariko Tsutsumi (Taiyokikaku)
Producer
Tomoko Morishige (Taiyokikaku / TOKYO)
Production Manager
Production Manager
Kuriko Nakaji (Taiyokikaku)
Production Manager
Movie
Director
Yuki Ishikawa (Taiyokikaku / TOKYO)
Illustrator
Risa Kuroda
Motion Graphic Director
Motion Graphic Director
Motion Graphic Director
Motion Graphic Designer
Motion Graphic Designer
Motion Graphic Designer
Takahashi Shion (EDP graphic works)
Motion Graphic Designer
Chiba Mizuki (EDP graphic works)
Motion Graphic Designer
Ohta Junichi (EDP graphic works)
Motion Graphic Designer
Okamoto Riko (EDP graphic works)
Motion Graphic Designer
Mizuta Takumi (EDP graphic works)
Motion Graphic Designer
Suga Tatsuya (EDP graphic works)
Assistant Director
Producer
Mariko Tsutsumi (Taiyokikaku)
Producer
Tomoko Morishige (Taiyokikaku / TOKYO)
Production Manager
Production Manager
Kuriko Nakaji (Taiyokikaku)
Production Manager
Cinematographer
Koya Yokoyama
Lighting Director
James Thompson
Production Designer
Tomomi Kawano
Stylist
Shohei Kashima (W)
Hair Makeup
Masayoshi Okudaira
Casting
Junko Isogai (The Cast)
Cast
Colorist
Haruka Ariga (ARTONE FILM Inc.)
Offline Editor
Ryo Wakikawa (Taiyokikaku)
Offline Editor
Tomoya Itabashi (Taiyokikaku)
Offline Editor
Masato Morinaga (Taiyokikaku)
Offline Editor
Hiroki Tanabe (dadab Inc.)
Offline Editor
Jun Hatano (Taiyokikaku)
Online Editor
Manabu Takada (TRES LLC)
Sound Designer
Masumi Takino (neonsound Inc.)
Mixer
Ayami Fujiwara (Taiyokikaku)
Assistant Mixer
Nanami Kubo (Taiyokikaku)
Music Producer
Music Producer