We created the key visuals and a movie for the UNIQLO Global Holiday Campaign 2023.
In the style of Wimmelbook, we portrayed an imaginary cityscape centered around UNIQLO stores, where people experience various “small joys” in their daily lives. The visuals communicate UNIQLO’s philosophy of “LifeWear” – the ultimate everyday clothing – alongside the festive spirit of the holiday season, aiming to reach people worldwide. We also produced a special movie featuring approximately 1,400 animated characters, showcased in about 3,000 stores across 27 countries.