Feb 01, 2024
FIND JOY IN THE EVERYDAY Wimmelbook
Key Visuals and Movie for UNIQLO's Global Holiday Campaign Launched in 27 Countries
We created the key visuals and a movie for the UNIQLO Global Holiday Campaign 2023.

In the style of Wimmelbook, we portrayed an imaginary cityscape centered around UNIQLO stores, where people experience various “small joys” in their daily lives. The visuals communicate UNIQLO’s philosophy of “LifeWear” – the ultimate everyday clothing – alongside the festive spirit of the holiday season, aiming to reach people worldwide. We also produced a special movie featuring approximately 1,400 animated characters, showcased in about 3,000 stores across 27 countries.
Credit
Idea
Creative Director
Producer
Associate Producer
Art Director / Designer
Designer
Designer
Copywriter
Key Visual
Director
Yuki Ishikawa (Taiyokikaku / TOKYO)
Illustrator
Risa Kuroda
Motion Graphic Director
Kato Kidai (EDP graphic works)
Motion Graphic Director
Okuda Shoi (EDP graphic works)
Motion Graphic Director
Inata Kai (EDP graphic works)
Motion Graphic Designer
Kodama Yuka (EDP graphic works)
Motion Graphic Designer
Sato Koki (EDP graphic works)
Motion Graphic Designer
Takahashi Shion (EDP graphic works)
Motion Graphic Designer
Chiba Mizuki (EDP graphic works)
Motion Graphic Designer
Ohta Junichi (EDP graphic works)
Motion Graphic Designer
Okamoto Riko (EDP graphic works)
Motion Graphic Designer
Mizuta Takumi (EDP graphic works)
Motion Graphic Designer
Suga Tatsuya (EDP graphic works)
Assistant Director
Aone Kubota (Taiyokikaku / TOKYO)
Producer
Mariko Tsutsumi (Taiyokikaku)
Producer
Tomoko Morishige (Taiyokikaku / TOKYO)
Production Manager
Akari Kubota (Taiyokikaku / TOKYO)
Production Manager
Kuriko Nakaji (Taiyokikaku)
Production Manager
Yuka Sai (Taiyokikaku / TOKYO)
Movie
Director
Yuki Ishikawa (Taiyokikaku / TOKYO)
Illustrator
Risa Kuroda
Motion Graphic Director
Kato Kidai (EDP graphic works)
Motion Graphic Director
Okuda Shoi (EDP graphic works)
Motion Graphic Director
Inata Kai (EDP graphic works)
Motion Graphic Designer
Kodama Yuka (EDP graphic works)
Motion Graphic Designer
Sato Koki (EDP graphic works)
Motion Graphic Designer
Takahashi Shion (EDP graphic works)
Motion Graphic Designer
Chiba Mizuki (EDP graphic works)
Motion Graphic Designer
Ohta Junichi (EDP graphic works)
Motion Graphic Designer
Okamoto Riko (EDP graphic works)
Motion Graphic Designer
Mizuta Takumi (EDP graphic works)
Motion Graphic Designer
Suga Tatsuya (EDP graphic works)
Assistant Director
Aone Kubota (Taiyokikaku / TOKYO)
Producer
Mariko Tsutsumi (Taiyokikaku)
Producer
Tomoko Morishige (Taiyokikaku / TOKYO)
Production Manager
Akari Kubota (Taiyokikaku / TOKYO)
Production Manager
Kuriko Nakaji (Taiyokikaku)
Production Manager
Yuka Sai (Taiyokikaku / TOKYO)
Cinematographer
Koya Yokoyama
Lighting Director
James Thompson
Production Designer
Tomomi Kawano
Stylist
Shohei Kashima (W)
Hair Makeup
Masayoshi Okudaira
Casting
Junko Isogai (The Cast)
Cast
Raelynn (Bravo Models Co., Ltd.)
Cast
Matthieu (Bravo Models Co., Ltd.)
Cast
Anna K (AVOCADO Inc. )
Colorist
Haruka Ariga (ARTONE FILM Inc.)
Offline Editor
Ryo Wakikawa (Taiyokikaku)
Offline Editor
Tomoya Itabashi (Taiyokikaku)
Offline Editor
Masato Morinaga (Taiyokikaku)
Offline Editor
Hiroki Tanabe (dadab Inc.)
Offline Editor
Jun Hatano (Taiyokikaku)
Online Editor
Manabu Takada (TRES LLC)
Sound Designer
Masumi Takino (neonsound Inc.)
Mixer
Ayami Fujiwara (Taiyokikaku)
Assistant Mixer
Nanami Kubo (Taiyokikaku)
Music Producer
Erik Reiff (Black Cat White Cat Music)
Music Producer
Kenny Dallas (Black Cat White Cat Music)