Oct 28, 2016
Nike Unlimited Stadium
Interactive running track where you can compete with yourself

The Nike Unlimited Stadium was created as part of Nike’s Unlimited campaign. The digitally-enabled running track was located in Bonifacio Global City, one of Metro Manila’s iconic running hubs, and was open to the public for 2 weeks.

Unlimited Stadium is a space in the shape of a 100-ft sole print of the Nike Lunar Epic Low Flyknit, Nike Running’s latest footwear innovation. The 200m running track was lined with LED screens to inspire and challenge locals and visitors to go beyond their limits. Runners were invited to race against their own digital avatars that grew in size based on the speed and distance ran. The campaign was a huge success, earning Clio Grand Prix and many more creative awards after its launch.

Creative Director
Technical Director - Art Director
Hisayoshi Hayashi (PARTY TOKYO)
Technical Director
Qanta Shimizu
Technical Director
3D Designer
Keita Ichiba (PARTY TOKYO)
Project Manager
Mandy Wang (PARTY TOKYO)
Project Manager
Interactive Director
Roy Ryo Tsukiji (BIRDMAN)
Interactive Director
Yoichi Kanazawa (BIRDMAN)
Technical Director
Takeru Kobayashi (BIRDMAN)
Technical Director
Yohei Kajiwara (BIRDMAN)
Project Manager
Akane Inada (BIRDMAN)
Yohei Kajiwara (BIRDMAN)
Ryusuke Izumida (BIRDMAN)
Takahisa Maeda (BIRDMAN)
Takumi Saito (BIRDMAN)
Ryotaro Nakano (BIRDMAN)
Sound Designer
Yuuki Ono (WONDROUS inc.)
Executive Creative Director
Scott Mcclelland (BBH Asia Pacific)
Managing Partner
David Webster (BBH Asia Pacific)
Creative Director
Aste Gutierrez (BBH Asia Pacific)
Business Director
Samantha Dalton (BBH Asia Pacific)
Operations Director
Lesley Chelvan (BBH Asia Pacific)
Philip Dabrowski (BBH Asia Pacific)
Creative Technologist
Art Director
Matteo Catanese (BBH Asia Pacific)
Account Manager
Cheryl Cheong (BBH Asia Pacific)
Studio Manager
Eddie Jackson (BBH Asia Pacific)
Studio Artist
Siew Wan Kew (BBH Asia Pacific)
Managing Director
Charles Robinson (Jack Morton )
Senior Project Director
Luke Biddlecombe (Jack Morton )
Project Director
Matt Stephens (Jack Morton )
Senior Designer
Andy Larvin (Jack Morton )
Technical Director
Josh James (Jack Morton )
Production Coordinator
Daniel Wong (Jack Morton )
Build Manager
Patrick Tan (Jack Morton )