[Whatever Special Course] For anyone serious about learning how to turn ideas into reality

Whatever's first-ever educational course, How to make Whatever, opens at Sendenkaigi on Thursday, January 15, 2026.

How do you come up with ideas, and how do you actually bring them to life? This hands-on course shares Whatever's approach to creative problem-solving, the process we use to turn ideas into reality, and the team culture that makes it all possible. Things we've never opened up about outside the studio until now.

What you'll learn

1. Ideation and project planning
   Masashi Kawamura, Yusuke Tominaga, Saqoosha, and a wide range of creators on the front lines of Whatever's branding, film, experience, and tech work will walk you through how we actually plan and develop projects across these different fields.

2. Prototyping and technology
   Learn how to rapidly prototype ideas and validate them, and how to use technology as a tool for bringing concepts to life.

3. Team design and organizational structure
   Understand how to make a team of diverse creators work together, and the organizational know-how behind successful global projects and in-house initiatives.

4. Practical assignments and project support
   Apply what you've learned through hands-on assignments designed to sharpen the way you nurture an idea from spark to reality.

Who this course is for

This course is designed for anyone looking to grow their creativity and expand the possibilities of their business or communication work.

• Anyone who wants to “make things” across categories such as advertising, entertainment, film, and technology

• Copywriters and planners who can generate ideas but struggle to chart a path to execution

• Brand managers and new business leads who want to strengthen their organization's ability to create

• Designers and engineers who want to learn how to quickly prototype and validate ideas

• Anyone planning to launch co-creation projects on a global scale

Course details

• Start date: Thursday, January 15, 2026, 19:00–21:00 (10 sessions total)

• Schedule: January 15, 22, 29; February 5, 12, 19, 26; March 5, 12, 26

• Venue: Sendenkaigi Omotesando Seminar Room (in-person)

• Capacity: 20 participants

• Tuition: ¥150,000 (¥165,000 incl. tax)

Free trial session

Ahead of the main course, we're holding a free online trial session where you can get a feel for what the course covers and what the practical assignments are like.

• Date and time: Thursday, November 27, 19:00–20:30

• Format: Live online

• Speakers: Masashi Kawamura, Yusuke Tominaga, Saqoosha

Details and registration: https://www.sendenkaigi.com/creative/courses/whatever_class/

Session 1. Thinking and Making ①: Foundations
Speakers: Masashi Kawamura (Creative Director / CCO), Yusuke Tominaga (Producer / CEO), Saqoosha (Programmer / CTO)

Session 2. Making Anything ①: Brand
Speakers: Shinya Fujiwara (Planner / Creative Director), Kei Kaneko (Business / Strategic Director), Yuichi Takatani (Art Director / Senior Designer)

Session 3. Making Anything ②: Film
Speakers: Masashi Kawamura (Creative Director / CCO), Yukie Aihara (Producer), Yuichi Takatani (Art Director / Senior Designer)

Session 4. Making Anything ③: Experience
Speakers: Shinya Fujiwara (Planner / Creative Director), Kyosuke Taniguchi (Creative Director), Ryo Fukuchi (Producer)

Session 5. Making Anything ④: Tech
Speakers: Ayako Watanabe (Producer / Project Director), Genki Toyama (Technical Director / Programmer), Kazuto Omori (Engineer / Programmer)

Session 6. Practical Assignment Interim Review
Speakers: Masashi Kawamura (Creative Director / CCO), Yusuke Tominaga (Producer / CEO), Saqoosha (Programmer / CTO)

Session 7. Making Anything ⑤: Global
Speakers: Masashi Kawamura (Creative Director / CCO), Shiny Lee (Creative Director), Saori Nakakaya (Executive Producer)

Session 8. Making Anything ⑥: In-House Projects
Speakers: Saqoosha (Programmer / CTO), Yoshihiro Mune (Designer / Creative Director), Kyosuke Taniguchi (Creative Director)

Session 9. Making Anything ⑦: Team
Speakers: Yusuke Tominaga (Producer / CEO), Yuta Inoue (Corporate Development Director), Kei Kaneko (Business / Strategic Director)

Session 10. Thinking and Making ②: Practice
Speakers: Masashi Kawamura (Creative Director / CCO), Yusuke Tominaga (Producer / CEO), Saqoosha (Programmer / CTO)