Mar 14, 2020
KOKUYO DESIGN AWARD 2020
Visual design for the KOKUYO DESIGN AWARD

We created the overall visual design of the KOKUYO DESIGN AWARD 2020, including posters, websites, catalogs, trophies, etc.
https://www.kokuyo.co.jp/award/

The theme of this year’s awards, “♡”, is a concept that is understood around the world without resorting to words. It is our hope that this symbol will be interpreted more freely and that a wide variety of ideas will be submitted from around the world. Based on this concept of “diverse interpretations,” the judges used hand-drawn graphics with ♡ overlaid on them as key visuals and used them in a variety of media. The trophy is designed to be worn like a medal with a heart at the position of the heart by hanging it from the neck like a medal.

Credit
Planning / Production
Creative Director
Art Director
Kohei Negishi (S2 Factory)
Designer
Aya Kuroki (S2 Factory)
Designer
Ayano Kokubu (Kokuyo Co., Ltd.)
Designer
Designer
Yumiko Takemoto (Kokuyo Co., Ltd.)