Jan 21, 2016
BarkShop Live
Pet supply store where dogs can shop for themselves

We partnered with pet retailer Bark & Co to launch a unique and innovative shopping experience… for dogs. Bark & Co’s “Dog’s eye view” company philosophy inspired us to conceptualize a store where dogs can shop, and the idea was brought to life as “BarkShop Live”, a week-long pop-up store located in Manhattan’s Soho neighborhood.

At the store, special vests equipped with RFID readers were fitted on the visiting dogs before they were allowed to roam and play with various products available at the venue. All of the merchandise were embedded with RFID tags that allowed the system to recognize what toys the dogs showed the most interest in.

The feedback was then captured in real-time on an app and fed to a live projection at the store. As the dogs left the playground, owners were able to place orders on items of choice via the app and have them delivered.


Executive Creative Director
Creative Director / Tech Director
Jamie Carreiro (PARTY New York)
Design Director
BarkBeta Program Manager
Meghan Knoll (Bark & Co)
BarkShop Live Technology Lead
Andras Szalai (Bark & Co)
Developer, Android
Mike Herbig (Bark & Co)
Developer, BarkShop
Dan Hunter (Bark & Co)
Director of Industrial Design
Dan Grossman (Bark & Co)
VP of Creative
Mikkel Jensen (Bark & Co)
Events Manager
Christina Donnelly (Bark & Co)
Head of Events
Melanie Travis (Bark & Co)
User Experience Designer
Tina Chen (Bark & Co)
Art Director
Jessica Gary (Bark & Co)
Julie Salzman (Bark & Co)
Ian Hosking (Bark & Co)
Head of Merchandising
Melissa Seligmann (Bark & Co)
Chief Marketing Officer
Pat Shores (Bark & Co)
Chief Product Officer
Jeremiah Zinn (Bark & Co)
Henrik Werdelin (Bark & Co)