Jul 04, 2012
Mr. Children Marshmallow day
Music video using over 10,000 ball gums and 630 meters of gum

We created a music video for the song “Marshmallow day” by the Japanese rock band—Mr.Children.


This love song is about a man who wishes for his love to not disappear like the “taste of chewing gum.” To visualize this story, we used more than 10000 gum balls and over 630 meters of gum to create an animation using only real chewing gum. We lined up colorful gum balls and chewing gum pieces to make a stop-motion animation and blew bubble gum in sync with the music.

Credit
Agency
Production
Production
SEP
Creative Director / Director
Art Director / Designer
Chihiro Konno (PARTY)
Director
Seki Kazuaki (triple-O)
Director
Kei Takahashi (AOI Pro.) (AOI Pro.)
Director of Photography
Takayuki Shida
Assistant Photographer
Shigeto Mizuno
Gaffer
Satoshi Mizoguchi
Assistant Gaffer
Emi Sakurai
Animator
Chigusa Shiota
Stylist
Eiji Ichikawa
Executive Producer
Yasuhito Nakae (AOI Pro.)
Producer
Takashi Shirayama (SEP)
Chief Production Manager
Kazuki Sato (AOI Pro.)
Production Manager
Ryoji Saotome (AOI Pro.)
Editor
Seiji Kofune
Editor
Hiroki Makita
Cast
Yuna Kawaguchi (LesPros)
Cast
Giuliane Aoki (Gunn's)
Cast