For the holiday season of 2021, we created the “HERMÈS MERRY SNOWMAN” campaign, where you can dress up an AR snowman with your favorite items and send him out to your loved ones as a 3D motion greeting card. You could also watch him sing and dance to Christmas songs in stores.
You access the campaign site with a smartphone to first dress up the snowman with Hermès products and Christmas items, then add a text message to create a digital message card. When the recipient opens the box, the snowman created by you pops up in AR and delivers the message with adorable gestures and performances.
In Ginza, Omotesando, Shinsaibashi, and other Hermès stores across Japan, the MERRY SNOWMAN appeared as a life-size AR, singing and dancing to Christmas tunes, acting as a choir or jumping up on a sleigh, delivering a magical experience for people on the streets and customers visiting the stores alike.