Inspired by various holiday motifs, we created abstract graphic patterns for in-store decorations, shopping bags, message cards, and gift cards, contributing to the overall ambiance of the UNIQLO-style holiday season. These graphics, the campaign visuals, and a special movie produced in concert have been instrumental in setting the festive mood. The pattern served as a basis for numerous local campaigns across various regions, resonating with UNIQLO’s global presence. The campaign, featuring these patterns, was rolled out in approximately 3,000 stores across 27 countries.