We planned and created the music video for “Okitegami” by the artist Vaundy in collaboration with Morisawa Fonts, a cloud-based font service developed by Morisawa, one of the leading font companies in Japan. We also created a website showcasing the music video and the collaboration between Vaundy and Morisawa Fonts.
This is a “Font Specimen Music Video” that uses 77 fonts, including Gothic and Mincho fonts provided by Morisawa Fonts, to breathe life into the lyrics of a song. This song “Okitegami” was specially written by Vaundy for this collaboration, and the music video spotlights the keywords within the song lyrics. Using fonts that match the meaning, weight, fragility, and strength of the lyrics, this music video is dynamic and expressive in showcasing the meaning and emotions behind the lyrics.