Vaundy × Morisawa Fonts “Okitegami”

A "Font Specimen Music Video" expressing the meaning and emotion behind the lyrics through an array of fonts

We planned and created the music video for “Okitegami” by the artist Vaundy in collaboration with Morisawa Fonts, a cloud-based font service developed by Morisawa, one of the leading font companies in Japan. We also created a website showcasing the music video and the collaboration between Vaundy and Morisawa Fonts.

https://okitegami.morisawafonts.com/

This is a “Font Specimen Music Video” that uses 77 fonts, including Gothic and Mincho fonts provided by Morisawa Fonts, to breathe life into the lyrics of a song. This song “Okitegami” was specially written by Vaundy for this collaboration, and the music video spotlights the keywords within the song lyrics. Using fonts that match the meaning, weight, fragility, and strength of the lyrics, this music video is dynamic and expressive in showcasing the meaning and emotions behind the lyrics.

Awards
Spikes Asia Festival of Creativity 2023, Bronze
Shots Awards Asia Pacifc 2023, Shortlist
Ciclope Asia 2023, Shortlist
Web grand prix 2023, Gold Prize
ACC 2023, Finalist
Tokyo TDC 2024, Prize

Credit

Client

Planning / Production

Idea

Yuichi Takatani

Creative Director

Masashi Kawamura

Planner

Kyosuke Taniguchi

Associate Creative Director

Designer

Yuichi Takatani

Designer

Kohei Futakuchi

Producer

Director / Illustrator

Atsushi Makino (ucho)

Producer

Masami Ouchi (TAIYO KIKAKU Co., Ltd.)

Production Manager

Oki Tanji (TAIYO KIKAKU Co., Ltd.)

Production Manager

Hanako Tabata (TAIYO KIKAKU Co., Ltd.)

Cinematographer

Junya Hoshi (OND°)

Camera Assistant

Toshiya Yamagishi (TFC Plus Corporation)

Camera Assistant

Saki Tanimura

Gaffer

Yasuyuki Suzuki (Ydot)

Gaffer Assistant

Keita Nakayama

Gaffer Assistant

Keisuke Sawamura

Gaffer Assistant

Arata Nakai

Production Design

cinq-art (CINQ-ART co.,ltd)

Assistant Production Designer

Fuka Rikishi (CINQ-ART co.,ltd)

Assistant Production Designer

Satomi Sugawara (CINQ-ART co.,ltd)

Assistant Production Designer

Syoko Nishida (CINQ-ART co.,ltd)

Assistant Production Designer

Kotoe Kawamura (CINQ-ART co.,ltd)

Assistant Production Designer

Yuko Kurisaki

Prop Design Support

Yoshihiro Nose (TECARAT)

Prop Design Support

Koei Shiko

Designer

Sato Harumi (TAIYO KIKAKU Co., Ltd.)

Designer

Taro Senko

Prop Designer

Ryoko Kishida

Support Staff

Shusaku Arai (TAIYO KIKAKU Co., Ltd.)

Set Construction

Jyunichi Hario (CINQ-ART co.,ltd)

Set Construction

Masayuki Sekine (CINQ-ART co.,ltd)

Live Action Background Art

CINQ-ART co.,ltd

Gimmick Art

TAIYO KIKAKU Co., Ltd.

Cast

Mizuki Maeda (irving)

Cast

Emi Minagawa (Rei Grow Entertainment)

Casting Director

Yusuke Murai

Rotoscope Animator

Shino Nagasako

Rotoscope Animator

Kanon

Rotoscope Animator

Yewon KIM

Rotoscope Animator

Asaki Nishino

Rotoscope Animator

Xu Wei

Rotoscope Animator

RiU

Rotoscope Animator

Haruka Shimizu

Stylist

Risa Ichimiya

Hair&Make up

Ayaka Tsutsumi

Online Editor

Toshiro Tabata (CONNECTION Inc.)

Online Editor

Hidehisa Watanabe (TAIYO KIKAKU Co., Ltd.)

Main Mixer

Ayami Fujiwara (TAIYO KIKAKU Co., Ltd.)

Assistant Mixer

Akihiro Morita (TAIYO KIKAKU Co., Ltd.)

Drivers

Kazuki Nishizawa (TAIYO KIKAKU Co., Ltd.)

Special Thanks

LITE WAVE Corp.

Special Thanks

TFC Plus Corporation (TFC Plus Corporation)

Special Thanks

Ydot.inc (Ydot.inc)

Special Thanks

Special Thanks

Taishu Tomita (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Tomoko Morishige (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Daiki Murakami (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Yuya Sakai (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Mirai Hamada (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Minoru Kobayashi (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Mamoru Shinoda (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Ibuki Matsuda (TAIYO KIKAKU Co., Ltd.)

Special Thanks

Risa Hanashima

Special Thanks

Aoi Uchida

Special Thanks

Honoka Hama

Special Thanks

Kanaha Sawada

Producer

Front-end engineer

Ryuji Yoshida (SISAN)