Jun 16, 2018
Gogoro Road to Stardom
Virtual drive in a giant mirrored tunnel along with the music

Gogoro launched their smart scooters Gogoro S2 and Gogoro 2 Delight in 2018. In order to communicate these two different products to young consumers, we created “Gogoro Road to Stardom” — a 3.5m tall kaleidoscope tunnel where people can ride Gogoro S2/Gogoro 2 Delight and create their own music videos.

Inside the tunnel, we installed the scooter on a huge LED floor and set up mirror walls on two sides to build up an immersive environment. We also embedded the sensors into the scooter handle and buttons. When people ride the scooter and press different buttons, it generates interactive visual and sound effects on top of the default animation and background music. After the experience, people will receive an Instagram-friendly music video of their ride by email. The kaleidoscope tunnel was exhibited at Taipei, Taichung, and Kaohsiung in 2018.

Credit
Client
Gogoro Taiwan
Creative Director
Design Director
Tech Director
Senior Designer
Project Manager
Shon Lin
Production Lead
William Liu, Jay Tseng (Ultra Combos)
Producer
Wei-An Lee (Ultra Combos)
Programmer
Wei-An Lee, Hoba Yang (Ultra Combos)
Programmer
Visual Design
Lynn Chiang (Ultra Combos)
Prototype Engineer
Prolong Lai (Ultra Combos)
Production Assistant
Jia Rong Tsai (Ultra Combos)
Production Assistant
Tiger Chen (Ultra Combos)
Production Assistant
Production Assistant
Han Fang Hsiao (Ultra Combos)
Technique Support
Prolong Lai (Ultra Combos)
Technique Support
Hsin Chen (Ultra Combos)
Installation Production
Big Ma, Kun-Jen Wang (Forest Belly)
Device Engineer
Yi-Shiang Lee (Decade Technology)
Director
Chiunyi Ko
Director
TuBo Lee
2D Animation
Chiger Chen (MIXCODE STUDIO)
2D Animation
Han-Chieh Chen (MIXCODE STUDIO)
2D Animation
Sound Designer
Tade (The Flow Sound Design)
Music Producer
Code Wu
Visual Designer
You Chen
Designer
Jung An Lin
Designer
Hisa Hayashi
Photographer / Film Director
Lorenzo Pierucci
Special Thanks
Deborah Ten, Bigcat Studio (http://www.magiccity.ne.jp/~bigcat/index2.html)
Photo Source
Ultra Combos (https://ultracombos.com/)