To convey the Appier brand in a way that is easy to understand and appealing to anyone, we turned the sad story of “The Little Match Girl,” which everyone knows, into a business success story with the power of Appier. The convincing visual that draws the viewers into the world of the old tale was shot remotely in Eastern Europe. We focused on representing the idea of “AI prediction,” the core technology of Appier. The resulting commercial intuitively and impactfully explains how AI empowers businesses.