Suiyōbi wa Mizuyōbi (Wednesday is Water Day)

Project to promote healthy habits in association with Suntory's Tennnensui mineral water

To promote Suntory Tennnensui’s line of mineral water, Whatever worked with the brand to come up with an idea that unofficially declares Wednesday, which translates to “Water Day” in Japanese, a day of rest and rehydration.
https://www.suntory.co.jp/water/tennensui/mizuyoubi/

“Suiyōbi wa Mizuyōbi (Wednesday is Water Day)” is a brand activation project that reminds people to drink more water for a healthier lifestyle. Whatever made a 90-sec spot, which features a Google Calendar pixel animation, and a special website updated every Wednesday with useful tips on how to use the product at spas and in cooking.
https://www.suntory.co.jp/water/tennensui/mizuyoubi/

Credit

Client

Suntory Holdings Limited

Agency & Production

Idea

Masashi Kawamura

Idea

Kyosuke Taniguchi

Integrated

Producer

Yusuke Tominaga

Planner / Producer

Shinya Fujiwara

Executive Creative Director

Masashi Kawamura

Creative Director

Kyosuke Taniguchi

Art Director

Film

Technical Director / Programmer

Producer

Motion graphic Director

Kidai Kato (EDP graphic works)

Motion graphic Designer

Kai Inata (EDP graphic works)

Motion graphic Designer

Shoi Okuda (EDP graphic works)

Motion graphic Designer

Ryota Endo (EDP graphic works)

Composer

Yuuki Ono (WONDROUS)

Producer

Daiji Yoshida (TOHOKUSHINSHA FILM CORPORATION)

Production Manager

Daisuke Yoshikawa (TOHOKUSHINSHA FILM CORPORATION)

DOP

Gen Ito

Gaffer

Satoshi Tani

Digital Imaging Technicians

Hideo Takada (progressive)

Stylist

Katsumi Miyasaka (Earth Work)

Hair Make

Megumi Nori (Earth Work)

Offline Editor

Konatsu Hirata (dadab)

Online Editor

Seiji Ishikawa (digital egg)

Cast

Hiroshi Yokoro (KAKUTO ENTERTAINMENT)

Casting

Tomokazu Yamauchi (kosei)

Narration

Rie Taguchi