Slack, which was launching in Japan, asked us to develop a campaign to introduce the platform to the Japanese audience. So our approach was to create GIF-style videos that showcased work spaces before and after using the service.
Simple and fun to watch, the 15-second commercial used live action and colorful graphics to reflect the software’s attributes and potential as a powerful business communication tool. The ad was broadcasted on TV, internet, public transportation, and train stations around the Tokyo metropolis.
As a result of a successful launch, the total number of active users for Slack in Japan rose to 2nd place on the platform’s global user base count.