Jan 29, 2018
Slack Japan
Japan's first marketing campaign for Slack
Slack, which was launching in Japan, asked us to develop a campaign to introduce the platform to the Japanese audience. So our approach was to create GIF-style videos that showcased work spaces before and after using the service.
Simple and fun to watch, the 15-second commercial used live action and colorful graphics to reflect the software’s attributes and potential as a powerful business communication tool. The ad was broadcasted on TV, internet, public transportation, and train stations around the Tokyo metropolis.
As a result of a successful launch, the total number of active users for Slack in Japan rose to 2nd place on the platform’s global user base count.
Credit
Idea
Miho Ishizuka
Creative Director
Planner
Hiroki Nakamura (PARTY)
Art Director+Designer (Video)
Miho Ishizuka (PARTY)
Copywriter
Yuki Ohtsu (PARTY)
Producer
Hiroyuki Nakayama (PARTY)
Creative & Client Relations Manager
Mandy Wang (PARTY)
Film Director
Takuya Demura (CAVIAR)
Art Director+Designer (Graphics)
Yutaka Saji (15cc)
Producer
Mariko Tsutsumi (TAIYO KIKAKU Co., Ltd.)
Production Manager
Masami Ouchi (TAIYO KIKAKU Co., Ltd.)
Production Assistant
Rina Kikuchi (TAIYO KIKAKU Co., Ltd.)
Production Assistant
Ayaka Miwa (TAIYO KIKAKU Co., Ltd.)
Offline Editor
Rintaro Kozasa (TAIYO KIKAKU Co., Ltd.)
Stills Photographer
Akiko Isobe
Hair&Makeup
Minako Suzuki
Motion Graphics Designer
Suguru Tachikawa
Sound Designer
Taeji Sawai
Cinematographer
Yoshinobu Yoshida (GLASSLOFT inc.)
Art Designer
Ayako Sakahara (GLASSLOFT inc.)
Lighting Technician
Cosilo Ueno (UENO)
Stylist
Toshio Takeda (MILD inc)
Casting Director
bobbie tanabe (EXILES HYPE INC.)
Cast
Mutsue Koubara (BARK IN STYLE)
Cast
Kota Nakamura (B-TOKYO)
Cast
Kiyoto (esQUISSE)
Online Editor
Shunsuke Endo (kiCk inc. )
Mixer
Yuko Baba (Video mix labo)
Colorist
Yoshiro Kamei (Sony PCL Inc.)
Narrator
Ryo Shimokawa (aksent)
Photography Producer
Minoru Nishikigi (amana inc.)
Photography Producer
Sho Nawa (amana inc.)
Retoucher
Mizu Iwasawa (RIZING)
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