androp“Bright Siren”
An interactive music video for the song “Bright Siren” by the Japanese band androp.
Deriving inspiration from the song’s title and lyrics, we came up with the idea of animation done through camera flash strobes to deliver the song’s message of “not letting it to just become memories”.
We made a wall out of 250 cameras and controlled each strobe through a computer program. The result was an amazing display of flashing lights, which were all shot live without the use CG.
Via a designated website, users were able to view the actual photos taken by the cameras during filming and custom create “strobe messages” that can be embedded in the video and shared online.
http://www.androp.jp/brightsiren/
Award
ADFEST 2012 Cyber Lotus (Best Use of Online Video): Silver
ADFEST 2012 Film Craft Lotus (Production Design): Silver
ADFEST 2012 Cyber Lotus (Best Use of Interactive Video): Bronze
Cannes Lions 2012 Cyber Lions (Photography): Bronze
Spikes Asia 2012 Digital: Bronze
Tokyo TDC 2012
The FWA: Site of the Day
