Mar 30, 2022
OPEN HUB for Smart World
Digital experiences that facilitate new business ideas through co-creation between real and virtual worlds

We created digital experiences and a website for “OPEN HUB for Smart World,” the physical embodiment of NTT Communications’ business co-creation program, which fosters the inception of new business ideas through co-creation between the participants in both real and virtual environments. It is located in the recently opened (Feb 22, 2022) “OPEN HUB Park,” a workplace the company created in Otemachi Place West Tower.

https://openhub.ntt.com/

[OPEN HUB Monoliths]
The entrance receives visitors as co-creation team members with a sign-in experience. Seven life-size displays at the entrance are linked to the sign-in system to handle visitors’ walk-in processes. The guest is greeted as an OPEN HUB member with personalized graphics (OPEN HUB Personal Logo) that integrate the guest’s initial letters and occupation in an immersive projection. The logo is the guest’s identity throughout real and virtual communication activities. Its appearance also dynamically reflects the guest’s online/offline activities at the OPEN HUB.

[OPEN HUB Visualizer]
A giant display that allows visitors to experience Smart World through data visualization. The data shared between co-creating companies will be gathered, accumulated, and analyzed using the “Smart Data Platform” and visualized on a giant LED display measuring approximately 3m x 10m. This data-driven dynamic installation will inspire new value creation.

[OPEN HUB Window]
It is a window to other co-creation spaces that promotes dialogue. This life-size digital signage allows you to connect with a remote co-creation partner as if both are in the same space. It facilitates immediate, direct, and smooth communication with the same level of enthusiasm between remote locations.

[OPEN HUB Robot Visitors]
A telepresence robot that allows you to visit OPEN HUB Park remotely. Multiple people can join a video chat session that allows participants to remotely drive the robot to tour the OPEN HUB Park. It is a communication tool that enables participation even if you are not physically present.

[OPEN HUB Official Website]
The official website where activities/events at “OPEN HUB Base,” the OPEN HUB community, are featured. It also spotlights various research and projects aimed at establishing a Smart World.

Credit
Planning / Production
Strategy
All PROJECT
Executive Creative Director
Creative Director
Technical Director
Yuma Murakami (BASSDRUM)
Technical Director
Ryusuke Izumida (BASSDRUM)
Technical Director
Kazunari Takashima (BASSDRUM/kizai)
Executive Producer
OPEN HUB Monoliths
Designer / Art Director
Assistant Designer
Yuki Yawata
Technical Director
Ken Murayama (BASSDRUM)
Programmer
Yuta Inada (1→10, Inc.)
Programmer
Motoki Sonoda (free)
Programmer
Prototype Developer
Takuma Nakata (BASSDRUM)
CG Producer
Ryota Izutsu (LIL)
CG Producer
Kohei Miki (LIL)
CG Director
Daisuke Hashimoto (LIL)
Motiongraphic Designer
Kojiro Kimura
Sound Designer
Kosuke Anamizu
Colorist
ryota kobayashi (Omnibus Japan Inc.)
Technical Producer
Hajime Sakurada (Omnibus Japan Inc.)
Offline Editer
Yuma Toba (puzzle)
Encoder
Isamu Kobayashi (DIGITAL EGG INC.)
Project Manager
Tomo Yamasaki (Fabrica.)
Producer
OPEN HUB Visualizer
Creative Director
Designer / Art Director
Technical Director / Programmer
Programmer
Sound Designer
Kosuke Anamizu
OPEN HUB Visualizer-Smart City
Visual Director / Programmer
Hisayoshi Hayashi (HYS / BASSDRUM)
OPEN HUB Visualizer - Smart Customer Experience / Smart Healthcare
Visual Director / Programmer
Keita Abe (WOW Inc.)
UI/UX Director
Takaaki Morita (WOW Inc.)
Programmer
Yuta Nakano (WOW Inc.)
CG Designer
Hironobu Sone (WOW Inc.)
CG Producer
Yasuaki Matsui (WOW Inc.)
OPEN HUB Window
Technical Director / Programmer
Programmer
Programmer
Programmer
Designer
Producer
OPEN HUB Window-Structure
Technical Director (Audio) / Producer
Yui Onodera (invisi Ltd.)
Technical Director (Cabinet)
Kenichi Takahana (invisi Ltd.)
Technical Director (Hardware)
Tsuyoshi Otabe (invisi Ltd.)
Technical Director (Visual)
Jun Fujiwara (invisi Ltd.)
OPEN HUB Window-Exterior
Exterior Design
Exterior Production
OPEN HUB Robot Visitors
Technical Director / Programmer
UI/UX Designer
Exterior Designer
Exterior Director
Tomoyuki Yoneda (beatnik inc.)
Constructor
Tomohisa Haruyama (Fulfillment)
Producer
WEB / API / Control System
Technical Producer
Muneaki Kanda (FUTUREK)
Technical Director
Tomohiro Ishizono (FUTUREK)
Director / Project Manager
Yudai Kurokawa (FUTUREK)
Backside Engineer
Yoshitaka Watanabe (FUTUREK)
Backside Engineer
Mari Nozu (FUTUREK)
Backside Engineer
Yuka Wada (FUTUREK)
Designer
Frontside Engineer
Daisuke Iba (FUTUREK)
Frontside Engineer
Ken Murayama (BASSDRUM)
Display / Signage System
Producer
Naoya Tsukatani (PDC Co.,Ltd.)
System Engineer
Yosuke Kawashima (PDC Co.,Ltd.)
Case Video
Film Director / Camera / Editor
Masashi Koike (STROBE RUSH, Inc.)
Producer
Takuro Fujii (GunsRock inc.)