We created digital experiences and a website for “OPEN HUB for Smart World,” the physical embodiment of NTT Communications’ business co-creation program, which fosters the inception of new business ideas through co-creation between the participants in both real and virtual environments. It is located in the recently opened (Feb 22, 2022) “OPEN HUB Park,” a workplace the company created in Otemachi Place West Tower.
[OPEN HUB Monoliths]
The entrance receives visitors as co-creation team members with a sign-in experience. Seven life-size displays at the entrance are linked to the sign-in system to handle visitors’ walk-in processes. The guest is greeted as an OPEN HUB member with personalized graphics (OPEN HUB Personal Logo) that integrate the guest’s initial letters and occupation in an immersive projection. The logo is the guest’s identity throughout real and virtual communication activities. Its appearance also dynamically reflects the guest’s online/offline activities at the OPEN HUB.
[OPEN HUB Visualizer]
A giant display that allows visitors to experience Smart World through data visualization. The data shared between co-creating companies will be gathered, accumulated, and analyzed using the “Smart Data Platform” and visualized on a giant LED display measuring approximately 3m x 10m. This data-driven dynamic installation will inspire new value creation.
[OPEN HUB Window]
It is a window to other co-creation spaces that promotes dialogue. This life-size digital signage allows you to connect with a remote co-creation partner as if both are in the same space. It facilitates immediate, direct, and smooth communication with the same level of enthusiasm between remote locations.
[OPEN HUB Robot Visitors]
A telepresence robot that allows you to visit OPEN HUB Park remotely. Multiple people can join a video chat session that allows participants to remotely drive the robot to tour the OPEN HUB Park. It is a communication tool that enables participation even if you are not physically present.
[OPEN HUB Official Website]
The official website where activities/events at “OPEN HUB Base,” the OPEN HUB community, are featured. It also spotlights various research and projects aimed at establishing a Smart World.