TOKYO
Senior Designer / Creative Director
SO
After graduating from a university in Kyoto, SO went on to study design at another university in Kyoto. In 2006 he started his own company in his hometown of Okayama, leading an elite installation team as both its head and creative director. Since joining Whatever in 2019, he has worked on websites and installations from planning through art direction, focusing on design while also working in illustration, programming, and DTM. His representative works include “Rakugaki AR,” “Shizukana Osouji,” and “GLICODE.” His major awards in Japan and abroad include Cannes Lions, the iF DESIGN AWARD, the Japan Media Arts Festival, and ADC. He is a devoted sumo fan and a great admirer of Chiyonofuji.
Related Work
Related News

Sep 27, 2026
Whatever was featured in "The Optimal Approach for Art Directors and Designers"

Jul 06, 2026
Woven by Toyota Unveils New Logo and Refreshes Brand Visual Design

Apr 30, 2026
Yoriko and So’s interview featured in Kwai to Yoo vol.022

Nov 14, 2025
[Whatever Special Course] For anyone serious about learning how to turn ideas into reality

Nov 10, 2025
Silent Cleaning’s interview featured in CGWORLD vol.328

Oct 21, 2025
Park of Aging was featured in CGWORLD November issue (vol. 327)

Jun 24, 2025
Yoshihiro So will be a part of the jury for Digital Ehon Award 2025

Dec 21, 2022
Tim Cook experienced Rakugaki AR

Apr 15, 2022
RakugakiAR was featured in App Store Japan Today

Jan 17, 2022
Yoshihiro Sou’s interview featured in Kids Allies

Nov 26, 2021
Yoshihiro So and Yuichi Takatani will appear on Shibuya no Chiki Chiki Radio

May 14, 2021
Yusuke Tominaga and Yoshihiro So will appear in “DESIGNART Institute”

Apr 23, 2021
RakugakiAR featured in CGWORLD.jp

Apr 16, 2021
Official slack community of toio was launched

Mar 12, 2021
Yoshihiro So and Takashi Okada will appear in “MESON WAVE LIVE 05”

Nov 26, 2020
Interview on CNET Japan

Oct 09, 2020
SO will appear in XR kaigi 2020

Aug 07, 2020
Behind the story of RakugakiAR

Aug 01, 2020
The App ”Rakugaki AR” has been released! And, the app is displayed at the Kadokawa Culture Museum

Jun 23, 2020
SO’s column featured in CANVAS

Dec 06, 2019
toio Collection Expansion Pack was released




































