“GLICODE” is an educational app that uses advanced image recognition to turn real food into code to teach kids the fundamentals of programming.
Every packet of Pocky turns into bite-sized programming lessons where kids can lay out and arrange their snacks, capture the sequence and watch it turn into code that moves a character through increasingly complex challenges. The app has around 40 courses and covers three basic programming principles: “BASIC SYNTAX”, “LOOPS” and “IF STATEMENTS”. We designed the website and the app UI/UX with easy to understand visual language to make GLICODE a fun experience for kids.
・Jury Selection: 21st Japan Media Arts Festival – Entertainment
・Gold and 7 other prizes: Spikes Asia 2017 – MOBILE – A03 AUGMENTED MOBILE EXPERIENCE
・Silver: ACC Tokyo Creativity Awards 2017 – Interactive category
・Grand Prix and 9 other prizes: AD STARS 2017 – Mobile – Mobile applications / Mobile games
・Grand Prix: Code Award 2017
・Bronze: Cannes Lions 2017 International Festival of Creativity – PR and Mobile categories
・Dentsu Award: 70th Dentsu Advertising Award – Digital Media Advertising
・Bronze: ADC 96th Annual Award – Digital Apps – Education / Reference
・Gold: THE 2017 WOMMY AWARD – Technology Implementation Award
・【ADC 96th ANNUAL Award】Digital Apps – Education / Reference BRONZE CUBE
・【THE 2017 WOMMY AWARD】Technology Implementation Award GOLD Winner