Oct 14, 2020
Mayuu’s Chill Out Tunes
BGV that lets you experience a relaxed day with an artist Mayu Yokota

We planned and produced a BGV (Background Video) content “Mayuus Chill Out Tunes” jointly with ASIACROSS, HATAMA, and SPOON.

The BGV features the actress Mayuu Yokota and the playlist from “SUMMIT,” her favorite Japanese hip-hop label. Keep it playing all day so that you can enjoy the day relaxing, as she does so in the video.

The video lasts for about 9 hours and consists of 5 scenes; Morning, Afternoon, Evening, Night, and Midnight. It’s a day in her life: Wake up and brush teeth, chill out in the living room having lunch, on the phone with the background sunset, and fall asleep — all in the revealed, true-to-herself manner — makes you feel like experiencing the relaxing day together, enjoying her favorite music. The BGV idea came up when we learned that Yokota was a fan of Japanese hip-hop. The goal was to produce a high-quality video that makes the most of her charm, inviting the audience to watch it repeatedly.

Credit
Produce/Production
Produce/Production
Produce/Production
Whatever Inc.
Produce/Production
Executive Producer
Hideki Harada (ASIACROSS )
Executive Producer
Shota Hatama (HATAMA INC.)
Creative Director
Designer
Mix
Gosuke Nakazawa
Producer
Eisuke Saito (SPOON Inc.)
Producer
Hiromi Sato (SPOON Inc.)
Photographer
Chiyoe Sugita
Director
Takuma Matsuda