Aug 01, 2020
RakugakiAR
AR app that brings your doodle to life

RakugakiAR is an app designed to make something we’ve all imagined a reality: “What if my drawings came to life…?”
Just draw in a notebook, on a whiteboard, or on any other kind of surface, then scan your drawing with the app to bring it to life, and you can walk through a virtual space with your smartphone. Once your drawings are alive, you can try feeding them, poking them, or even teasing them a little.

The iOS version was released on August 1, 2020 (Sat). Since then, top manga artists and illustrators made social posts using the app, and it achieved over 460 thousand download counts in five days. Also #6 in the Twitter Trends, #1 in Top Overall Paid Apps in App Store (iPhone) in 8 countries/regions (Japan, China, Korea, Taiwan, Hong Kong, Singapore, Thai, Indonesia). More than 50 Web media and several TV shows featured the app, both inside and outside Japan.

App Details
Name: RakugakiAR
Price: 120 JPY
System Requirements: iOS/iPadOS 12.0 and later, Android 8.0 and later (* May not support specific, older models)
The URL: https://rakugaki-ar.com/apps/

Award
Digital Ehon Award 2019 / Grand Prize
The 24th Japan Media Arts Festival Entertainment Division Excellence Award
iF DESIGN AWARD 2021 “Product category” “Communication category” / Prize
2021 Apple Design Award / Finalist
17th Kids Design Award “Design for Children’s Creativity and Future

Credit
Production
Idea
Junya Yamada (Coconoe Inc.)
Creative Director
Creative Director / Programmer
Junya Yamada (Coconoe Inc.)
Programmer
3DCG Designer
Programmer
Producer