For this project, we partnered with Button Inc. to create a product that includes a customized sweep net and badge-like objects representing specific insects. To play, children hunt and collect insects by covering the objects with the net. The captured insects will appear on the iPad, which acts like a cage that plays insect sounds when shaken. To listen to the insects play a melody, the child has to complete the task of collecting all the insects.
We developed this product for department stores to drive in-store foot traffic by encouraging parents follow their children around the venue on an insect hunt.
・【デジタルえほんアワード2019】矢部 太郎賞 受賞