Nov 01, 2016
Galaxy DRAW and RELEASE
When you submerge your smartphone in water, fish start to swim out of it. A PR for the water resistance feature

Samsung launched the Draw and Release campaign at the Galaxy Studio, Samsung Electronics’ one-stop mobile technology showcase, to promote the Galaxy S7 edge smartphone in Japan.

We were responsible for the technical direction and front end system development of the interactive content, which allowed visitors to experience the Galaxy S7 edge’s water-resistant feature by watching fish drawings on screen transfer onto the surface of a water tank when submersing the phone into water.

・Merit: THE ONE SHOW 2018 Interactive – Innovation in Interactive / Experiential
・Bronze: Spikes Asia 2017 DIGITAL CRAFT – B03 EXPERIENCE DESIGN: MULTI-PLATFORM
・Silver and other prizes: AD STARS 2017: Mobile – Mobile Craft
・Silver: Cannes Lions International Festival of Creativity 2017, Cyber Lions

Credit
Creative Director
Tanaka Hisashi (Dentsu Inc.)
Copywriter
Yuki Abe (Dentsu Inc.)
General Producer
Event Producer
Technical Producer
Naoto Shigemasa (AID-DCC Inc.)
Art Director / Designer
Kenjiro Nakajima (AID-DCC Inc.)
Director
Technical Director / Programmer
Jyunya Yamada (coconoe inc.)
Application Engineer
Shunjiro Miyauchi (YAYA Inc.)
Sound Designer
Satoshi Yoshitake (cubesato)