Yusuke Tominaga is the CEO and co-founder of Whatever. His career in the creative industry began when he helped establish AID-DCC in 2000 while still a student at Ritsumeikan University. He founded dot by dot inc. in 2014, and in 2019 established Whatever as a joint venture with the creative agency PARTY New York, where he had been serving as Producer since 2018. He also serves as a Visiting Professor at Ritsumeikan University’s College of Design and Art.

His creative production work spans advertising, branding, TV, installations, permanent facilities, and digital products—working fluidly across media to bring ambitious ideas to life. Most recently, he led the planning and production of the Osaka Healthcare Pavilion at Expo 2025 Osaka, Kansai, cementing his reputation as a producer of large-scale, high-impact projects.

A committed builder of creative ecosystems, Yusuke invests in ventures including COTODAMA’s Lyric Speaker and the tech director collective BASSDRUM, where he also serves as an outside director. He operates the co-working building “WHEREVER” in Tokyo—a space where creatives can connect organically and take on new challenges—a mission at the core of everything he does. In 2023, he co-founded Open Medical Lab with Professor Takanori Takebe and took on the role of director, extending his practice into medical research and innovation.