Yahoo! JAPAN – TREND COASTER

New kind of attraction that lets you ride the wave of social trend

Together with Yahoo! Japan in 2014, we developed “Yahoo! JAPAN – TREND COASTER”, the world’s first virtual roller coaster simulator that generates rides based on a keyword’s popularity in social media posts and on the Yahoo! search engine.

We took the changing numbers of shared posts based on a keyword shown in the form of a line graph on Yahoo’s Real Time Search and transformed it into a virtual 3D trending waveform. By putting on Oculus Rift head-mounted displays and riding in an actual roller coaster installed with the ELSACO Kolín “Motion-sim” driving simulator, riders were able to enjoy a unique, 360-degree virtual experience created by the ups and downs of a trend.
Yahoo! JAPAN – TREND COASTER was exhibited at Tokyo Leisure Land and ad:tech tokyo 2014.

Credit

Concept

Shota Hatanaka

Creative Director

Kazuaki Hashida (HAKUHODO Kettle Inc.)

Creative Director

Kyosuke Taniguchi

Technical Director

Planner

Shota Hatanaka (HAKUHODO Kettle Inc.)

Planner

Chiharu Shimizu (HAKUHODO Kettle Inc.)

Planner

Yusuke Tominaga

Producer

Yusuke Tominaga

Producer

Keitaro Kamijo (AID-DCC Inc.)

Web Director

Yusuke Mera (AID-DCC Inc.)

Designer

Yuichi Takatani

CG Designer

Takayuki Kitai (AID-DCC Inc.)

Assistant Designer

Saho Ishii (AID-DCC Inc.)

Programmer

Programmer

Yoshiaki Kajiyashiki (AID-DCC Inc.)

Programmer

Kiki Hasegawa (AID-DCC Inc.)

Programmer

Nobuaki Arikata (kirifuda inc.)

Programmer

Kenshiro Nakashima (kirifuda inc.)

System Engineer

Takanobu Izukawa

Sound Producer

Kenjiro Matsuo (invisible designs lab.)

Sound Deigner

Sezaki Yuki (invisible designs lab.)

Device Support

Kenjiro Matsuo (invisible designs lab.)

Device Engineer

Shunichi Yamamoto (tkrworks)

Constructor

Akira Yamada (beatnik inc.)

Constructor

Haruyama Tomohisa (Fulfillment)

Constructor

Utsushikawa Tatsuya (AQUIRAX)

Assistant

Kentaro Muraishi (AID-DCC Inc.)

Special Thanks

Account Executive

Ken Okada (HAKUHODO Inc.)

Account Executive

Naoki Fujii (HAKUHODO Inc.)

MOVIE

Producer

Toshiyuki Takei (TOKYO)

Production Manager

Ueta Chiaki (TOKYO)

Director

Demura Takuya (CAVIAR)

Camera

Senzo Ueno (TOKYO)

Lighting

Nishida Masachio

Cast

Yo Kameyama

Cast

Momoka

Cast

Maito

Cast

Nagisa

Stylist

Akaishi Yuuka (Tsuji Management)

Hair Stylist

Mayu (ACE)

Sound Designer

Kiminori Takaki (invisible designs lab.)

Guitar

Sezaki Yuki (invisible designs lab.)

EVENT

Event Producer

Hiroaki Sakai (TOW Co. Ltd.)

PR

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Naoki Takahashi (Material)