About

Imagination without borders.

We have been engaged in a wide variety of creative projects that have produced results, regardless of the domain. We have been involved in a wide range of creative projects, from strategic creative work such as brand visioning and brand issue identification, to communication development such as TV commercials and digital campaigns, to content production such as TV programs and product design, and from shop design to permanent airport installations.

These seemingly unrelated fields of creative development are actually the same in terms of the ideas they require and the technical and production skills needed to realize them. In fact, through our experience in various fields, we have developed the development and production skills to deal with any issue. In addition, we are able to look at the issues that need to be solved from a holistic perspective that is not bound by genre, and we are able to find the best ideas and implement the best solutions.

Planning and Production Experience

- Branding

・Brand logo
・Brand guidelines
・Vision statement

etc.

- Product

・Product concepts
・Product design
・Web services
・Prototyping

etc.

- Marketing

・TV commercials
・OOH
・Websites
・Apps
・Events
・Installations

etc.

- Content

・Music videos,
・TV shows
・AR/VR content

etc.

- Space

・Permanent exhibitions
・Shop design
・Event design

etc.

Breaking down barriers between ideation and realization

At Whatever, we believe that “thinking and creating” together is the way to bring new ideas to life. To do this, you won’t get there by just thinking like a creative agency or consulting firm, and you won’t get there by just creating like a production company. Thinking about an idea that you have never seen before and immediately testing whether it can be realized. At the end of such a process that goes beyond the realm of “thinking” and “making”, an idea that has never been seen before can be realized. In order to do so, Whatever has the talent to think and create.

Co-development, in-house projects and creative investment

Unless you’ve done it before, you can’t say that you really understand the process. If we are doing branding and product development for a client, we should've had experienced the process ourselves and understand it with our bodies as well as our minds. With this thought, we at Whatever are actively working on our own product development and joint business development with our clients. Whatever’s business support includes product development and R&D support for various brands, as well as branding and investment for startups.

In-house product development

We don’t stop at just prototypes and R&D. We do not stop at outlandish ideas that may not seem feasible based on logic alone, or ideas that may or may not be viable for business but would make the world a little happier if they were realized.

Rakugaki AR

An app that makes your scribbles come alive in AR

Puppet Guts

Internal Nugurumi for placement in hand puppets

Wear you are

A service that allows you to make T-shirts and phone cases with satellite photos of your favorite places

Discodog

An LED vest for your dog that can display text and animations from your phone

WFH Jammies

Remote worker’s pajamas with only the part of the shirt that shows up in the video conference

Lyric Speaker

A speaker whose lyrics are animated in sync with the song

Joint development with brands

We collaborate with various brands to jointly develop products and services by leveraging the knowledge and skills we have cultivated through our product development.

toio

Development of UI/UX and content for Sony Interactive Entertainment’s “toio” product.

New Stand Tokyo

Charged with bringing New Stand to Japan, as well as the overall creative direction of the brand, store design and e-commerce site design.

Minute Mint

A new mint tablet was jointly developed with UHA Taste Sugar and Kokuyo based on the concept of “how to measure good time.”

R&D / Consultation

By taking part in the initial stages, we assist companies in developing new businesses and products/services for the future, providing one-stop-shop support that includes consulting, planning, R&D, and prototype production.

Creative Investment

We support the growth of products and services that we believe in through both capital and creative investments.

Cotodama（Lyric Speaker）

Saqoosha formed a joint venture with SIX, WOW and THE GUILD, with Saqoosha taking part as CTO and in charge of software development for Lyric Speaker’s motion graphics and direction.

Yummy Sake

A service that uses AI and blind tasting to identify the sake you like, with Takata joining as TD to support algorithm development, investment and business strategy.