We were responsible for the UX design of toio™, Sony’s new toy platform for kids. The product was launched after 5 years of research and is designed to be simple yet sophisticated enough for kids to explore the inner-workings of robotics engineering.
AD STARS 2020, Design category: Communication Design, Gold
AD STARS 2020, Interactive Division: Use of Interactivity, Bronze
AD STARS 2020, Interactive category: Interactive Craft, Bronze
AD STARS 2020, Data Insight: Leveraging Data, Bronze