Jun 10, 2017
toio collection
Planning and UX development for SONY toio's official contents

We were responsible for the UX design of toio™, Sony’s new toy platform for kids. The product was launched after 5 years of research and is designed to be simple yet sophisticated enough for kids to explore the inner-workings of robotics engineering.

https://toio.io/

Credit
Client
Planning / Production
Idea
(Kyosuke Taniguchi)
Creative Director
Takayuki Hino (SIX inc.)
Creative Director / Planner
Planner
Yuki Yokoi (HAKUHODO Inc.)
Planner
Ryoji Takahashi (HAKUHODO Inc.)
Producer
Designer
UX Developer
UX Developer
UX Developer
Sound Designer
Voice Director
Shuhei Okada (SOREMO Co., Ltd.)