Momentum “Pak the Fun”

Momentum PAKYAK E+ Product Launch Video

Rising from under the umbrella of Giant Bicycles, Momentum is a lifestyle bicycle brand aimed at a younger, more urban demographic. Whatever Taipei created the product launch video for the PakYak, the first electric cargo bike model from Momentum.

https://www.momentum-biking.com/us/pakyak

In the video, we showed a family effortlessly riding the kids to the park, bringing home the groceries after work, and heading off for a weekend adventure. Through the scenarios and flat lay stop motions, we conveyed the brand’s spirit and highlighted the PakYak’s sleek design, impressive storage space, and wide range of purposes.

Credit

Client

Giant Bicycle, Inc.

Creative Agency

Whatever

Film Production Company

Palace Production

Idea

Idea

Creative Director

Designer

Copywriter

Producer / Account Director

Nobu Awata

Managing Director

Eiji Muroichi

Translation Consultant

Brian Skerratt

Executive Producer

Moe Chang (Palace Production)

Film Director

Xiao Gang Chang (Palace Production)

Producer

Wilder Tsai (Palace Production)

Line Producer

Shun-Sin Gong (Palace Production)

Production Assistant

Fang-Yi Lee (Palace Production)

Production Assistant

Jean Tseng (Palace Production)

Director of Photography

Jason Liao (Palace Production)

Movi Operator

Ming-Jie Mai (Palace Production)

Focus Puller

Jia-Yang Chen (Palace Production)

Camera Team

Yi-Kai Chiou (Palace Production)

Camera Team

Tsong-Min Chen (Palace Production)

Camera Team

Shang-Ru Yang (Palace Production)

Gaffer

Yang-Wen Lai (Palace Production)

Lighting Crew

Chih-Min Chang (Palace Production)

Lighting Crew

Da-Feng Chen (Palace Production)

Lighting Crew

Tzuo-Chi Ye (Palace Production)

Lighting Crew

Mo-Shuai Lee (Palace Production)

Art Director

Shao-Min Ke (Palace Production)

Assistant Art Director

Yu-Zhen Luo (Palace Production)

Set Coordinator

Jia-Hao Lin (Palace Production)

Set Coordinator

You-Siang Ciou (Palace Production)

Set Coordinator

Kai-Fu Tan (Palace Production)

Stylist

Jhen-Yi Chuang (Palace Production)

Wardrobe

Yu-Mei Lee (Palace Production)

Casting

Denzel (Palace Production)

Casting

AJoe (Palace Production)

Talents

Shane Rendelman (Palace Production)

Talents

Anna Tian (Palace Production)

Talents

Nuo-Fei Chi (Palace Production)

Talents

Ta-Na Chiou (Palace Production)

Storyboard Artist

Rong Ou-Yang (Palace Production)

Still Photographer

AK Lee (Palace Production)

Lighting Equipment

LAPCC Inc (Palace Production)

Camera Equipment

LAPCC Inc (Palace Production)

Transportation

Cheng-Xiang Team (Palace Production)

Editor

Xiao Gang

Colourist

Xiao Gang

VFX Technician

Waiika

Mixing Studio

LAPCC Inc