Momentum “Pak the Fun”

Momentum PAKYAK E+產品發表影片

Momentum 是捷安特旗下的休閒自行車品牌，主攻年輕族群和都會消費者。Whatever Taipei 為 Momentum 打造其首款電動載貨自行車 PakYak 的產品分表影片。

https://www.momentum-biking.com/us/pakyak

我們透過輕鬆有趣的家庭情境 (帶小孩去公園玩耍、下班買菜、週末露營) 以及平鋪俯拍的停格動畫，展現 PakYak 的多用途設計巧思和充實置物空間，並清晰地傳達了品牌精神。

Credit

Client

Giant Bicycle, Inc.

Creative Agency

Whatever

Film Production Company

Palace Production

Idea

Idea

Creative Director

Designer

Copywriter

Producer / Account Director

Managing Director

Translation Consultant

Brian Skerratt

Executive Producer

Moe Chang (Palace Production)

Film Director

Xiao Gang Chang (Palace Production)

Producer

Wilder Tsai (Palace Production)

Line Producer

Shun-Sin Gong (Palace Production)

Production Assistant

Fang-Yi Lee (Palace Production)

Production Assistant

Jean Tseng (Palace Production)

Director of Photography

Jason Liao (Palace Production)

Movi Operator

Ming-Jie Mai (Palace Production)

Focus Puller

Jia-Yang Chen (Palace Production)

Camera Team

Yi-Kai Chiou (Palace Production)

Camera Team

Tsong-Min Chen (Palace Production)

Camera Team

Shang-Ru Yang (Palace Production)

Gaffer

Yang-Wen Lai (Palace Production)

Lighting Crew

Chih-Min Chang (Palace Production)

Lighting Crew

Da-Feng Chen (Palace Production)

Lighting Crew

Tzuo-Chi Ye (Palace Production)

Lighting Crew

Mo-Shuai Lee (Palace Production)

Art Director

Shao-Min Ke (Palace Production)

Assistant Art Director

Yu-Zhen Luo (Palace Production)

Set Coordinator

Jia-Hao Lin (Palace Production)

Set Coordinator

You-Siang Ciou (Palace Production)

Set Coordinator

Kai-Fu Tan (Palace Production)

Stylist

Jhen-Yi Chuang (Palace Production)

Wardrobe

Yu-Mei Lee (Palace Production)

Casting

Denzel (Palace Production)

Casting

AJoe (Palace Production)

Talents

Shane Rendelman (Palace Production)

Talents

Anna Tian (Palace Production)

Talents

Nuo-Fei Chi (Palace Production)

Talents

Ta-Na Chiou (Palace Production)

Storyboard Artist

Rong Ou-Yang (Palace Production)

Still Photographer

AK Lee (Palace Production)

Lighting Equipment

LAPCC Inc (Palace Production)

Camera Equipment

LAPCC Inc (Palace Production)

Transportation

Cheng-Xiang Team (Palace Production)

Editor

Xiao Gang

Colourist

Xiao Gang

VFX Technician

Waiika

Mixing Studio

LAPCC Inc