Sep 09, 2021
Momentum「Pak the Fun」
Momentum PAKYAK E+ プロモーションムービー

Whatever Taipeiは、Momentum初の電動カーゴバイク「PakYak」のプロモーションムービーを制作しました。Momentumは、Giant Bicyclesグループが提案する、若者や都会で暮らす人をターゲットにしたライフスタイル自転車ブランドです。

https://www.momentum-biking.com/us/pakyak

シナリオやフラットレイ・ストップモーションを使ってブランドのコンセプトを伝え、子どもを乗せて公園に行ったり、仕事の後に購入した沢山の食料品を運んだり、家族で山へ冒険に出かけたりする様子を楽々と表現することで、PakYakの洗練されたデザイン、素晴らしい収納スペース、幅広い用途を強調しました。

Credit
Creative Agency
Whatever
Film Production Company
Palace Production
Creative Director
Designer
Copywriter
Producer / Account Director
Managing Director
Translation Consultant
Brian Skerratt
Executive Producer
Moe Chang (Palace Production)
Film Director
Xiao Gang Chang (Palace Production)
Producer
Wilder Tsai (Palace Production)
Line Producer
Shun-Sin Gong (Palace Production)
Production Assistant
Fang-Yi Lee (Palace Production)
Production Assistant
Jean Tseng (Palace Production)
Director of Photography
Jason Liao (Palace Production)
Movi Operator
Ming-Jie Mai (Palace Production)
Focus Puller
Jia-Yang Chen (Palace Production)
Camera Team
Yi-Kai Chiou (Palace Production)
Camera Team
Tsong-Min Chen (Palace Production)
Camera Team
Shang-Ru Yang (Palace Production)
Gaffer
Yang-Wen Lai (Palace Production)
Lighting Crew
Chih-Min Chang (Palace Production)
Lighting Crew
Da-Feng Chen (Palace Production)
Lighting Crew
Tzuo-Chi Ye (Palace Production)
Lighting Crew
Mo-Shuai Lee (Palace Production)
Art Director
Shao-Min Ke (Palace Production)
Assistant Art Director
Yu-Zhen Luo (Palace Production)
Set Coordinator
Jia-Hao Lin (Palace Production)
Set Coordinator
You-Siang Ciou (Palace Production)
Set Coordinator
Kai-Fu Tan (Palace Production)
Stylist
Jhen-Yi Chuang (Palace Production)
Wardrobe
Yu-Mei Lee (Palace Production)
Casting
Denzel (Palace Production)
Casting
AJoe (Palace Production)
Talents
Shane Rendelman (Palace Production)
Talents
Anna Tian (Palace Production)
Talents
Nuo-Fei Chi (Palace Production)
Talents
Ta-Na Chiou (Palace Production)
Storyboard Artist
Rong Ou-Yang (Palace Production)
Still Photographer
AK Lee (Palace Production)
Lighting Equipment
LAPCC Inc (Palace Production)
Camera Equipment
LAPCC Inc (Palace Production)
Transportation
Cheng-Xiang Team (Palace Production)
Editor
Xiao Gang
Colourist
Xiao Gang
VFX Technician
Waiika
Mixing Studio
LAPCC Inc