Nov 01, 2023
HELLO KITTY 50th Anniversary Global Campaign
Global Campaign Celebrating HELLO KITTY's 50th Anniversary

As part of the HELLO KITTY 50th Anniversary global campaign that began on November 1, 2023, we created an AR app that features unique experiences in five major cities around the world: Tokyo, London, Paris, Taipei, and New York. Additionally, we developed a TikTok Effect that allows users to dance in sync with Kitty, as seen in AR.

HELLO KITTY AR
When users download the HELLO KITTY AR app and point their smartphones at landmarks, a giant Kitty appears, dressed in a costume designed for each city. She performs a charming dance, themed around #helloyou, in sync with her catchy “popcorn machine” song. Various motifs surrounding Kitty in AR are based on elements from Kitty’s worldview, all tailored to the respective country to celebrate Kitty’s 50th anniversary.

HELO KITTY AR TikTok Effect
On TikTok, we have made the HELLO KITTY DANCE Effect available, enabling users everywhere to enjoy Kitty’s dance.

HELLO KITTY x UNIQLO
UNIQLO has released UT (T-shirt) and RELACO (pajama pants) commemorating the 50th anniversary of Hello Kitty. By scanning a QR code at a UNIQLO store from TikTok, Kitty wearing one of the five newly released T-shirts appears and dances adorably above your head.

Credit
Creative Production
HELLO KITTY AR & HELLO KITTY AR TikTok Effect
Creative Director
Producer
Production Manager
Kanako Nagatomi
Art Director / Designer
Technical Director
Creative Planner
Director
Jun Tamukai (CONNECTION)
Choreographer
Music Producer
CG Technical Director
Yuji Sato (Freelancer)
CG Technical Director
Takeshi Ozaki (+Ring)
CG Director
Hiroki Miura (+Ring)
CG Designer
Kenta Katsuno (+Ring)
CG Producer
Yamaguchi (+Ring)
CG Designer
APP
UX Designer
Programmer
Makoto Matsutake (driveshaft)
Technical Designer
Programmer
Yasuo Hasegawa (free-lance)
TikTok Effect
Programmer
CG Director
Movie
Producer
Mariko Tsutsumi (Taiyo Kikaku Co., Ltd.)
Production Manager
Gakuto Kuwahara (Taiyo Kikaku Co., Ltd.)
Online Editor
Hidehisa Watanabe (75km/h Co., Ltd.)
Providing shooting materials
Rights Clearance
Translator
Support
Support
Support
Mari Hosho
HELLO KITTY × UNIQLO
Creative Director / PR Director
Production Manager
Kanako Nagatomi
Art Derevtor / Designer
Technical Director
CG Director
Takeshi Ozaki ( +Ring)
CG Designer
Hiroki Miura ( +Ring)
CG Designer
Kenta Katsuno ( +Ring)
CG Producer
Kota Yamaguchi ( +Ring)
CG Designer
Choreographer
Music Producer
TikTok Effect
Technical Director
CG Technical Director
Yuji Sato
Instagram Filter
Technical Director
PR Movie
Art Derevtor / Designer
Producer
Takashi Aso (Headlight)
Production Manager
Ema Kudo (Headlight)
Casting
Kenichi Tsutsumi (Kettle)