Whatever Taipei and Special Group Australia team up again to roll out Uber Eats’ latest “Tonight, I’ll be Eating…” campaign, presenting a series of TV commercials, outdoor ads, and social content.
This time, we invite top model Chi-Ling Lin and legendary rockstar Wu Bai to be the faces of the campaign. The film set is an imaginary glam room of Chi-Ling’s, where the two superstars share beauty tips with each other while ordering their favorite dishes. The social content includes behind-the-scenes footage, hilarious interactions between the two celebrities, and a special food-themed picture drawing game. In this campaign we capitalize on the celebrities’ quirks and public images to feature fun on-camera interactions, impressing Uber Eats’ distinctive brand identity on the audience’s mind.