Aug 17, 2020
Uber Eats Taiwan Tonight, I’ll Be Eating 2020
Uber Eats Taiwan's "Tonight, I'll be Eating..." campaign 2020

Whatever Taipei and Special Group Australia team up again to roll out Uber Eats’ latest “Tonight, I’ll be Eating…” campaign, presenting a series of TV commercials, outdoor ads, and social content.

This time, we invite top model Chi-Ling Lin and legendary rockstar Wu Bai to be the faces of the campaign. The film set is an imaginary glam room of Chi-Ling’s, where the two superstars share beauty tips with each other while ordering their favorite dishes. The social content includes behind-the-scenes footage, hilarious interactions between the two celebrities, and a special food-themed picture drawing game. In this campaign we capitalize on the celebrities’ quirks and public images to feature fun on-camera interactions, impressing Uber Eats’ distinctive brand identity on the audience’s mind.

Uber Eats Taiwan
Global Agency
Special Group
Creative Partner Agency
Whatever Inc.
Creative Team Lead / Associate Creative Director
Tsui Ho
Senior TV Producer
Associate Project Manager / Creative Support
Business Director
Catherine Huang
Global Agency
Executive Creative Director
Tom Martin (Special Group)
Executive Creative Director
Julian Schreiber (Special Group)
Senior Creative
Harry Stanford (Special Group)
Senior Creative
Josie Fox (Special Group)
Team Leader
Eileen Cosgrove-Moloney (Special Group)
Account Director
Laura Little (Special Group)
Senior Producer
Paul Johnston (Special Group)
Casting Director
Emily Stewart (Special Group)
Integrated Producer
Emily Willis (Special Group)
Integrated Producer
Steph Wilkinson (Special Group)
Local Casting Support
Mini Chen (Special Group)
Film Production Company
Film Director
Mulder Shen (BOKU Films)
Executive Producer
Suzil Hsiao (BOKU Films)
Executive Producer
Ping Lin (BOKU Films)
Shen Lye (BOKU Films)
Line Producer
Owen Pan (BOKU Films)
Assistant Producer
Kichi Yang (BOKU Films)
Assistant Producer
Ashley Tsai (BOKU Films)
Assistant Producer
Yao Chen (BOKU Films)
Assistant Producer
Jeff Lin (BOKU Films)
Director of Photography
Tsan-Chin Wang
Focus Puller
Chuan-Fu Hung
Camera Team
Wei-Chieh Hsu
Camera Team
Cong-Min Chen
Camera Team
Po-Wen Shou
Camera Team
Che-Ming Chang
Camera Team
Wei-Hao Chin
Wen-Tai Liang
Best Boy
Kun-Min Lan
Best Boy
Chao-Hsiang Yang
Best Boy
Ce-Yao Zhuang
Art Director
Chih-Da Kuo
Assistant Art Director
Yun-Lu Chen
Assistant Art Director
Meng-Hsin Lin
Assistant Art Director
Chieh-Yu Liu
I-Fang Hsiao
Po-Wei Hsu
Ching-Yun Hsu
Po-Hui Chang
Lighting Equipment
(LAPCC Inc.)
Camera Equipment
(LAPCC Inc.)
Post Production Company
Caleb De Leon (Heckler Singapore)
Online Artist
Pedro Santos (Heckler Singapore)
Xinhui Zheng (Heckler Singapore)
Executive Producer
Your Own Studio (Heckler Singapore)
Still Production Company
Chi-Shun Kao
Katie Chen
Assistant Producer
Lukas Wang
Digi Man
Raymond Jian
Asst. Photographer
Joe Hsueh
Asst. Photographer
Ben Tseng
Asst. Photographer
Roy Yang
Still Retouching Company
Caroline Miller (Cream Electric Art)
Food Styling
Lion Roar Company
Food Styling Poducer
Charlie Hung (Lion Roar Company)
Lead Food Stylist
Yen Wen
Senior Food Stylist
Rita Wang
Assistant Food Stylist
Ryan Chen
Kitchen Hand
Annie Chen
Production Coordinator
Yvonnne Lee
Jimmy Hsu
Skyler Chen
OOH/Social Production Company
Creative Director
Domingo Yo (WebGene)
Art Director
Vicky Lu (WebGene)
Interaction Director
Kin Chen (WebGene)
Interaction Designer
Daiching Tsao (WebGene)
Project Manager
James Tung (WebGene)
BTS Film Production Company
BTS Diector
Shuo Wang (Suntan Production)
BTS Executive Producer
Anas Chao Vivian Chuang
Line Producer
Yen-Wen Wang
Director of Photography
Saint Lin
1st AC
Chih-Shen Yang
1st AC
See Huang
2nd AC
Ruei-Jhe Jiang
Zhong-Cheng Zeng
Production Sound Mixer
Minhsu Wang
Boom Operator
Poyao Lee
Pei-Fen Hsieh
Jhe-Wei You
Yi-hsun Chiang
Sound Mixer
Special Thanks
Kunmin Lan