Jan 25, 2024
The Glenlivet 200th Anniversary Immersive Show
An exceptional night of reflection on the past and anticipation of the future

Whatever Taipei has cooperated with Saatchi & Saatchi Taipei to craft a unique immersive experience for the whisky brand The Glenlivet to celebrate its 200th anniversary.

By leveraging the 19-meter-high rotunda of the National Taichung Theater, we depicted the significant milestones of The Glenlivet over the past 200 years. Guests are led back to 1824, a time of waving barley and floating barrels, where they encounter the figures of founder George Smith and King George IV, the symbols of the brand’s innovative origins from the black market. From there, the written license epitomizes the brand’s establishment as the first legal distillery in the Livet Valley, while the bullet marks reflect the founder’s fearless attitude toward the smugglers. The show culminates in a time tunnel of cascading whisky turning into beams of light, heralding the next 200 years of boundless imagination.

Credit
Creative Agency
Creative Agency
Saatchi & Saatchi
Animation Production
Showreel Production
RMITO
Creative Director
Senior Copywriter
Senior Art Director / Designer
Account Director
Creative Director
Sean Wu (Saatchi & Saatchi)
Copywriter
Arthur Hsieh (Saatchi & Saatchi)
Account Director
Abby Yen (Saatchi & Saatchi)
Senior Account Manager
Emma Tsao (Saatchi & Saatchi)
Senior Account Exceutive
Jane Chang (Saatchi & Saatchi)
Animation & Photo
Visual Design
Atz Huang (9Grid Design)
Visual Design
Hsuan Ming Chen (9Grid Design)
Animation
Atz Huang (9Grid Design)
Photographer
Hsuan Ming Chen (9Grid Design)
Music
Daniel Cheng
Showreel
Film Director
Wen Wen (RMITO)
Executive Producer
Renee Lin (RMITO)
D.O.P
WenWen (RMITO)
D.O.P
Ethan (RMITO)
D.O.P
Miles (RMITO)
Assistant Camera
Honga Chen (RMITO)
Editor
Wen Wen (RMITO)
Editor
SP Lin (RMITO)
Colorlist
WenWen (RMITO)