We invited legendary news broadcaster Jennifer Shen and well-known basketball player Jeremy Lin to showcase this idea. In the film, Jennifer realizes that the ‘headline’ she longs for is not as good as the ‘fried bread stick’ after she gets chased all the way by the mysterious men in black. Meanwhile, Jeremy finds out the ‘coach’ is far less practical than the ‘garlic.’

As part of the campaign, we created a series of short videos and key visuals that playfully explore the concept of NO (items Uber Eats doesn’t deliver, for good reason) and YES (the “closest” thing that Uber Eats does deliver – designed to tickle your funny bone rather than provide practicality). This light-hearted approach successfully showcases the vast range of items available on Uber Eats.