Oct 28, 2016
Nike Unlimited Stadium
能與自己賽跑的數位互動田徑場
《Nike Unlimited Stadium》Nike 無極限體育場是 Nike 無極限系列活動中的一環！
我們在馬尼拉市大都會中心的著名地標 Bonifacio Global City 蓋了這座數位跑道，並開放給民眾為期兩週的體驗。
Unlimited Stadium 是一款100英尺的 Nike Lunar Epic Low Flyknit 鞋印，也就是 Nike Running 的創新產品。這條200米長的跑道上環繞著 LED 屏幕，目的要透過“超越自己”的概念激勵大家挑戰自我的慾望，跑者將會被邀請來挑戰自己的數位化身，這些化身的大小會根據第一圈的速度和距離而增長。活動於推出後大成功，分別贏得了Clio Grand Prix 和許多其他的創意獎項！
Credit
Client
Agency
Creative Director
Technical Director - Art Director
Hisayoshi Hayashi (PARTY TOKYO)
Technical Director
Qanta Shimizu
Technical Director
(qanta)
3D Designer
Keita Ichiba (PARTY TOKYO)
Project Manager
Mandy Wang (PARTY TOKYO)
Project Manager
Interactive Director
Roy Ryo Tsukiji (BIRDMAN)
Interactive Director
Yoichi Kanazawa (BIRDMAN)
Technical Director
Takeru Kobayashi (BIRDMAN)
Technical Director
Yohei Kajiwara (BIRDMAN)
Project Manager
Akane Inada (BIRDMAN)
Programmer
Yohei Kajiwara (BIRDMAN)
Programmer
Ryusuke Izumida (BIRDMAN)
Programmer
Takahisa Maeda (BIRDMAN)
Programmer
Takumi Saito (BIRDMAN)
Designer
Ryotaro Nakano (BIRDMAN)
Sound Designer
Yuuki Ono (WONDROUS inc.)
Executive Creative Director
Scott Mcclelland (BBH Asia Pacific)
Managing Partner
David Webster (BBH Asia Pacific)
Creative Director
Aste Gutierrez (BBH Asia Pacific)
Business Director
Sid Tuli (BBH Asia Pacific)
Producer
Samantha Dalton (BBH Asia Pacific)
Operations Director
Lesley Chelvan (BBH Asia Pacific)
Producer
Philip Dabrowski (BBH Asia Pacific)
Creative Technologist
Zac Ong (BBH Asia Pacific)
Art Director
Matteo Catanese (BBH Asia Pacific)
Account Manager
Cheryl Cheong (BBH Asia Pacific)
Studio Manager
Eddie Jackson (BBH Asia Pacific)
Studio Artist
Siew Wan Kew (BBH Asia Pacific)
Managing Director
Charles Robinson (Jack Morton )
Senior Project Director
Luke Biddlecombe (Jack Morton )
Project Director
Matt Stephens (Jack Morton )
Senior Designer
Andy Larvin (Jack Morton )
Technical Director
Josh James (Jack Morton )
Production Coordinator
Daniel Wong (Jack Morton )
Build Manager
Patrick Tan (Jack Morton )
