Oct 01, 2025
UNIQLO PUFFTECH
UNIQLO Pufftech 全球行銷企劃
我們為 UNIQLO 採用全新高機能中棉技術的新品牌「Pufftech」，企劃並製作了全球行銷活動的主視覺與線上影片。
Pufftech 是一款輕盈如空氣、又能透過空氣保暖的全新科技。我們選擇用最直白的方式詮釋這份特質——讓身披「空氣」的模特兒以一段輕盈優雅的舞蹈演繹科技魅力。這套創意不只走進門市與數位通路，更登上戶外廣告，最終在全球 27 國同步展開。
Credit
Idea
Ryohei Kaneda (YES Inc.)
Creative Director
Art Director
Ryohei Kaneda (YES Inc.)
Designer
Designer
Designer
Designer
Krisha Sakimoto (YES Inc.)
Copywriter
Producer
Producer
Producer
Mariko Tsutsumi (TAIYO KIKAKU Co., Ltd.)
Producer
Tomoko Morishige (TAIYO KIKAKU Co., Ltd.)
Production Manager
Takeru Mashio (TAIYO KIKAKU Co., Ltd.)
Production Manager
Kai Horii (TAIYO KIKAKU Co., Ltd.)
Production Manager
Urara Matsuo (TAIYO KIKAKU Co., Ltd.)
Photographer
Retoucher
Takuya Tsugane
Director
Hidejin Kato (P.I.C.S. Co., Ltd.)
Cinematographer
Jin Ito (CONNECTION)
Light
Naoyuki Katagi (THE ONE.)
DIT
Hajime Tanaka
Stylist
Shohei Kashima (W)
HAIR&MAKEUP
Masayoshi Okudaira
Techno Crane
Yudai Usa (arrive)
Choreographer
Seishiro (P.I.C.S. Co., Ltd.)
VFX Producer
Makoto Yura (CafeGroup Inc)
VFX Supervisor
Mototsugu Endo (CafeGroup Inc)
Casting
Makoto Watanabe (mylives)
Music
Koki Togita (YUGE)
Offline Editor
Yuma Matsuoka (TAIYO KIKAKU Co., Ltd.)
Online Editor
Jun Hatano (TAIYO KIKAKU Co., Ltd.)
Colorist
Naotaka Takahashi (L'espace Vision)
MA
Akihiro Morita (TAIYO KIKAKU Co., Ltd.)
