Mar 14, 2012
Make TV
讓觀眾即時參與製作 MV 的直播節目

我們為Sony所舉辦的“make.believe”/「創造故事」宣傳活動,製作了觀眾體驗型的現場直播節目「MAKE TV」。

「MAKE TV」是世界上第一個以能現場直播的方式,即時與觀眾共創”即時互動MV”的節目。觀眾只要事先下載APP就能參與節目的即時互動設計。按照APP畫面進行點擊,就能啟動對應擊總數的13種不同的互動反映。另外,在MV的片尾還會秀出所有參加者的名單唷。

直播當天大約吸引了約89萬的觀眾收看,並創下700萬次以上的點擊紀錄。

Credit
Client
Sony
Production
Creative Director + Technical Director + Director
Creative Director + Technical Director
Creative Director + Technical Directo
Hiroki Nakamura (PARTY Tokyo)
Creative Director + Technical Directo
Naoki Ito (PARTY Tokyo)
Creative Director + Technical Directo
Morihiro Harano (PARTY Tokyo)
Technical Director
Daisuke Nakamura (PARTY Tokyo)
Producer
Satoshi Takahashi (PARTY Tokyo)
Project Manager
Motoko Shimizu (PARTY Tokyo)
Director of Digital Contents
Nobuo Hara (Bascule Inc.)
Technical Director
Masami Onodera (Bascule Inc.)
Web Director
Takayuki Watanabe (Bascule Inc.)
Flash Developer
Hiroshi Sawatari (Bascule Inc.)
Production Manager
Chiho Araki (Bascule Inc.)
Producer
Yoichiro Kakuta (GOOMO)
Director
Hirofumi Tsukamoto (GOOMO)
Director of Photography
Koji Harada (TBS)
Lighting Director
Kiyoshi Nakagawa (TBS)
Technical Manager for TV
Koji Hasegawa (TBS)
Producer
Masanori Shimizu (TBS)
Producer
Production Managers
Production Managers
Production Assistants
Production Assistants
Production Assistants
Device
Seiichi Saito (Rhizomatiks)
Device
Motoi Ishibashi (Rhizomatiks)
Device
Hiroyuki Hori (Rhizomatiks)
Device
Kanta Horio (Rhizomatiks)
Device
Tatsuya Motoki (Rhizomatiks)
Set Designer
Etsuko Akiba
Set Designer
magma
Set Designer
Toshiyuki Yashima
Sound
Shojiro Nakaoka
Art Directors of Digital Contents
Yusuke Kitani (kaibutsu)
Art Directors of Digital Contents
Sanako Ukon (kaibutsu)
Flash Developers
Hiroshi Sawatari (salvo Inc.)
Flash Developers
Hiroyuki Mikami (salvo Inc.)
Back-end System
Hironobu Oda (FISHGROVE)
Back-end System
Seiki Nakayama (FISHGROVE)
Account Managers
Ray Konishi (DENTSU INC.)
Account Managers
Yosuke Mamiya (DENTSU INC.)
Account Managers
Jun Ogawa (DENTSU INC.)
Account Managers
Misato Shimizu (DENTSU INC.)
Account Managers
Ichiro Fujita (DENTSU INC.)
Account Managers
Yoshiharu Tanizawa (DENTSU INC.)
Advertiser's Supervisors
Takayuki Akiyoshi (Sony)
Advertiser's Supervisors
Jun Shimoyamada (Sony)
Advertiser's Supervisors
Zen Tachikawa (Sony)