Make TV

Live broadcast program in which viewers participate in creating a music video in real time

Launched in conjunction with Sony’s “make.believe” brand campaign, “Make TV” is one of the first “live interactive TV shows” that allow the audience to participate in the creation process of music videos. For this project, we featured musical duo Karmin.

Viewers were invited to download the “Dot Switch” app to their electronic devices, through which the machines on the TV show could be controlled collectively. The live session was then made into a music video with each participant’s name featured in the credits. Make TV garnered 890,000 live views and over 7 million impressions during the broadcast.

Credit

Client

Sony

Production

Creative Director + Technical Director + Director

Masashi Kawamura

Creative Director + Technical Director

Creative Director + Technical Directo

Hiroki Nakamura (PARTY Tokyo)

Creative Director + Technical Directo

Naoki Ito (PARTY Tokyo)

Creative Director + Technical Directo

Morihiro Harano (PARTY Tokyo)

Technical Director

Daisuke Nakamura (PARTY Tokyo)

Producer

Satoshi Takahashi (PARTY Tokyo)

Project Manager

Motoko Shimizu (PARTY Tokyo)

Director of Digital Contents

Nobuo Hara (Bascule Inc.)

Technical Director

Masami Onodera (Bascule Inc.)

Web Director

Takayuki Watanabe (Bascule Inc.)

Flash Developer

Hiroshi Sawatari (Bascule Inc.)

Production Manager

Chiho Araki (Bascule Inc.)

Producer

Yoichiro Kakuta (GOOMO)

Director

Hirofumi Tsukamoto (GOOMO)

Director of Photography

Koji Harada (TBS)

Lighting Director

Kiyoshi Nakagawa (TBS)

Technical Manager for TV

Koji Hasegawa (TBS)

Producer

Masanori Shimizu (TBS)

Producer

Hideya Takita (TAIYO KIKAKU co., ltd.,)

Production Managers

Sachie Aihara (TAIYO KIKAKU co., ltd.,)

Production Managers

Maiko Shimada (TAIYO KIKAKU co., ltd.,)

Production Assistants

Yasuhisa Osawa (TAIYO KIKAKU co., ltd.,)

Production Assistants

Yosuke Maguchi (TAIYO KIKAKU co., ltd.,)

Production Assistants

Naoki Moriyama (TAIYO KIKAKU co., ltd.,)

Device

Seiichi Saito (Rhizomatiks)

Device

Motoi Ishibashi (Rhizomatiks)

Device

Hiroyuki Hori (Rhizomatiks)

Device

Kanta Horio (Rhizomatiks)

Device

Tatsuya Motoki (Rhizomatiks)

Set Designer

Etsuko Akiba

Set Designer

magma

Set Designer

Toshiyuki Yashima

Sound

Shojiro Nakaoka

Art Directors of Digital Contents

Yusuke Kitani (kaibutsu)

Art Directors of Digital Contents

Sanako Ukon (kaibutsu)

Flash Developers

Hiroshi Sawatari (salvo Inc.)

Flash Developers

Hiroyuki Mikami (salvo Inc.)

Back-end System

Hironobu Oda (FISHGROVE)

Back-end System

Seiki Nakayama (FISHGROVE)

Account Managers

Ray Konishi (DENTSU INC.)

Account Managers

Yosuke Mamiya (DENTSU INC.)

Account Managers

Jun Ogawa (DENTSU INC.)

Account Managers

Misato Shimizu (DENTSU INC.)

Account Managers

Ichiro Fujita (DENTSU INC.)

Account Managers

Yoshiharu Tanizawa (DENTSU INC.)

Advertiser's Supervisors

Takayuki Akiyoshi (Sony)

Advertiser's Supervisors

Jun Shimoyamada (Sony)

Advertiser's Supervisors

Zen Tachikawa (Sony)