The beautifully shot 30-second film is staged in various locations across the world, telling a magical story of rainbows dispersing into fragments to form the bag’s dynamic color-changing surface.

Using manufacturing methods combined with innovative technology, RAINBOW features a special iridescent finish made from a lenticular printing effect applied to each triangle piece that reflects light in a prismatic array of color. The brainchild of Japanese designer Issey Miyake, BAO BAO ISSEY MIYAKE is designed for everyday use and carries a message of serendipitous beauty, fun, and surprise for the user.