We helped develop and launch an e-commerce site for “Studio Ghibli no Anofuku”—a new clothing brand by Studio Ghibli and fashion designers Kensuke Kanda and Kunihiko Morinaga.
The brand applies famous Studio Ghibli characters to garments, turning them into unique pieces for all ages. The first collection offers a hand-knitting service that lets you repurpose your old sweaters with Ghibli character embroideries.
Apart from designing and building the website, we also shot a promotional video using 200 custom-embroidered sweaters to create a stop motion animation of the beloved Totoro character.